To provide an engaging, natural and influential way for businesses to promote their product or service to mums on Sydney’s North Shore, we’ve created a range of different advertorial and review packages to suit different purposes.
Do you want to reach more local customers online, fast? Doing an advertorial with North Shore Mums is a powerful and affordable way to connect with your ideal buyer using the number one parent’s platform on the North Shore.
Advertorials remain on our website indefinitely (as long as they’re not time or event-specific) and are optimised for search engines to ensure they continue to get quality traffic for many years to come. At the time of publication, they’re promoted across our newsletter and Facebook platform, to ensure it gets seen by the families that you want to reach.
In addition to the exposure across the North Shore Mums platform, an advertorial also brings the added benefit of helping to improve the SEO of your own website, by:
- Boosting your website’s position in google search results (North Shore Mums has a high domain rating & authority with google, which gives authority to the websites we link to)
- Delivering more online traffic to your website
- Lifting your visibility, credibility and trust
Find out more about why advertorial with North Shore Mums will improve your SEO.
North Shore Mums: The Readership Stats
North Shore Mums is the biggest media platform for local families. Our website reaches around 100,000 visitors per month, our Facebook Group has 40,000 engaged members, our Facebook Page has 31,000 followers and our e-newsletter database has 12,000 subscribers.
Website Traffic (monthly)
- Users: 96,478
- Sessions: 125,809
- Page Views: 166,777
(Google Analytics, December 2023)
Social Media & Email Marketing
- Facebook Group: 40,000 members
- Facebook Page: 31,000 followers
- E-newsletter: 12,000 subscribers
- Instagram: 11,000 followers
Statistics updated: 1 February 2024
Who writes my advertorial?
All sponsored content is written by our professional writers, whose job it is to craft your concept into something valuable, interesting & clickable!
Felicity Frankish
Felicity Frankish with her three children
Felicity Frankish is the Editor of North Shore Mums, and has spent the past 12 years working as an editor, copywriter and marketer, mostly within the parenting industry. Starting out in book publishing and magazine editing, she saw a need to jump into the online world so undertook her Masters of Digital Media – and hasn’t left since. She has a passion for helping brands shine, and crafting the copy to highlight a businesses’ strengths to show our audience what makes you unique. She also lives on the North Shore with her three young children giving her that extra inside knowledge to write copy that resonates with our audience.
Packages
To ensure you reach as many mums as possible, it’s beneficial to use as many touch points on the North Shore Mums platform as possible – so you can reach people who may use the medium differently, or build upon the awareness through repetition. Our advertorial packages include complementary marketing options to help you achieve this.
For best results, we recommend that you use all elements of the package within 2-3 months, but we will honour all advertising included in the package up to one year.
Choose two of these advertising extras with every advertorial package:
| Package | Details | Value | |
| Directory | Annual Featured Gold listing | Dedicated page in our Directory for 12 months, featuring all your contact details, your website, social links, 10 images, special offer, video. Featured status for top of category. | $349 |
| E-newsletter & Facebook | Premium Package | E-newsletter – ad in a weekly Bulletin Board Facebook page – post boosted to min. 3000 views Facebook group – 24-hour Announcement |
$375 |
| Banner | Silver Mega Leaderboard (2 weeks) | Positioned on homepage amongst the content & at the top and bottom of all articles. | $330 |
Types of Advertorials
To find the sponsored post option that works best for you, click on the quick links below to see the finer details:
Standard Advertorial
Advertorials are sponsored articles written by our professional in-house journalists, who will write or edit an article relating to your industry with your key messages woven through the content. We’ll work with you to create an an informative, engaging and useful article, that is written in the North Shore Mums tone of voice. We know our readers, and we know how to get your message across.
The North Shore Mums website is packed with SEO advantages for your content. Our professional writers expertly create articles packed with the information that our families are actively searching, while putting a shining light on the information you want them to know. View our most recent advertorials here
Advertorial examples:
- 5 essential steps to take when planning for separation | Client: Delaney Roberts Specialist Family Lawyers
- Aussie brothers are building the ‘future of tutoring’ | Client: Tutero
- St Lucy’s School offers students a very special education | Client: St Lucy’s School
- Learn, play and socialise at Gymbaroo Mosman | Client: Gymbaroo
- Transform your outdoor space with stylish, quality furniture | Client: Olan Living
Advertorial Package includes:
- Advertorial – 800-1,000 word article written & edited by our journalists, which promotes your product or service in a natural way. Promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook: Premium package or
- Banner – Silver Mega Leaderboard banner for two weeks
- Cost: $1500+gst
Note: If you’d like to write your own article, and it only requires minimal editing by our Editor, we can reduce the package cost to $1250+gst. We’ll need to review the article first to ensure it’s at a publish-worthy level, and a good fit for our readers.
Event Advertorial
There’s no better way of promoting an event than with our Event Advertorial Package. Families on the North Shore represent Sydney’s biggest group of ticket buyers, so whether your event is family-friendly or for just for adults, you’ll find your audience on the North Shore Mums network.
You’ll provide us with the key information and images for the advertorial, and our talented writers will create a click-worthy article that showcases it to local parents, all written in the North Shore Mums tone of voice.
Event Advertorial examples:
- Wahroonga Food & Wine Festival
- School Holidays at Sydney Opera House
- North Shore School Expo
- Enjoy a Night at The Barracks
- Winter School Holidays: Gowrie North Sydney Vacation Care
Event Advertorial Package includes:
- Advertorial – 800-1,000 word article written by our journalists, which showcases your event. This advertorial is promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Featured What’s On listing (worth $99)
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook Package: Premium package or
- Banner – Silver Mega Leaderboard banner for two weeks
- Cost: $1250+gst
Review Advertorial
Got a product, service, travel destination or restaurant that you’d like reviewed by North Shore Mums? We love the opportunity to try new things, and share them in an authentic way with our readers.
To provide you with strong exposure across the North Shore Mums platform, our Review Advertorial Package delivers excellent value with a comprehensive review written by one of our writers, which is then promoted across our platform. It also includes your choice of two of complementary advertising options.
View a Case Study of a Product Review we did for the new Frankie’s Food Factory.
Product Review examples:
- Travel Review: Bangalay Luxury Villas, Shoalhaven Heads
- Cafe Review: Archie’s St Ives
- Sleep, breathe and live better: We review the SafeSnooze Mattress Treatment
- Easy, healthy dinners! We tried Go! Kidz meal delivery service
- Cryospa treatments: We put pampering to the test
Review Package includes:
- Review: SEO optimised 800-1,000 word review written by a North Shore Mums Discoverer. Remains on website indefinitely. Promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook Package: Premium package
- Banner – Silver Mega Leaderboard banner for two weeks
- Cost: $1500+gst
The product or experience must also be given to the reviewer for free. We cannot accept ‘contra’ payment against the advertising fees for the item.
Business Spotlight
Chantal shares her professional & parenting journey in our Business Spotlight
Want to reveal the person behind the business? Sharing some personal insights about what makes you tick as a business owner and parent allows readers to get to know the ‘real you’, so they’re more likely to choose you when looking for local businesses to support. See the questions you’ll need to answer.
Business Spotlight Examples:
- Business Spotlight: Michelle Stone, Feel Good Financial Planning
- Business Spotlight: Chantal Donohoe, Explore & Develop Roseville
- Business Spotlight: Rose Smith, Philotimo Freestyle Jujitsu
Business Spotlight package includes:
- Advertorial – 800-1,000 word Business Spotlight article, with at least two links to your website. Promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook Package: Premium package
- Banner – Silver Mega Leaderboard banner for two weeks
- Cost: $1250+gst
Ask the Expert
Do you want to position yourself as the local expert in your industry? Our brand new Ask the Expert advertorial Q&A is a brilliant way for professionals and business owners to educate, inform and share wisdom, whilst presenting themselves as the ‘go to’ business for that service.
Typically, these articles will include 3-5 most commonly asked questions by your customers, and you’ll answer each in about 200-250 words.
Ask the Expert Examples:
- Facestudio by Bronnie shares her best anti-aging tips
- Plastic, Reconstructive and Cosmetic Surgeon, Dr Alaina Taylor
- Teeth Straightening with Dr Jessica Li, Marvel Orthodontics
At the bottom of the article, we’ll include a profile of the expert, including links to your website and social media websites.
Ask the Expert Package includes:
- Advertorial – 800-1,000 word Ask The Expert article, with at least two links to your website. Promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook Package: Premium
- Banner – Silver Mega Leaderboard banner for two weeks
- Cost: $1250+gst
Book your advertorial now!
Ready to go ahead? Booking is easy. Simply complete our online booking form so we can get the ball rolling. We’ll be in touch within two business days of receiving the booking (often within hours!), to finalise any details and confirm a timeline.
