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Advertorials: Sponsored articles with North Shore Mums

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Lucy Chesterton (Editor) & Rachel Chappell (Publisher) of North Shore Mums

To provide an engaging, natural and influential way for businesses to promote their product or service to mums on Sydney’s North Shore, we’ve created a range of different advertorial and review packages to suit different purposes.


Do you want to reach more local customers online, fast? Doing an advertorial with North Shore Mums is a powerful and affordable way to connect with your ideal buyer using the number one parent’s platform on the North Shore.

An advertorial with us will improve your SEO (search engine optimisation) by:

  • Increasing your search engine ranking
  • Delivering more web traffic
  • Turning window shoppers into buyers
  • Lifting your visibility, credibility and trust

Find out more about why advertorial with North Shore Mums will improve your SEO.

North Shore Mums: The Readership Stats

North Shore Mums is the biggest media platform for local families. Our website reaches over 150,000 visitors per month, our Facebook Group has over 33,000 engaged members, our Facebook Page has over 23,000 followers and our e-newsletter database has over 11,000 subscribers.

Website Traffic (monthly)

Sessions185,000
Users157,000
Page Views222,000

(April 2020. Source: Google Analytics)

Social Media & Email Marketing

Facebook Group34,000 members
Facebook Page22,000 followers
E-newsletter11,000 subscribers
Instagram6,000 followers

Statistics updated: 1 July 2020

Who writes my advertorial?

All sponsored content is written by our professional writers, whose job it is to craft your concept into something clickable!

Lucy Chesterton

Lucy Chesterton with Leo (2) and Frankie (4)

Most of our content is written by our longtime Editor Lucy Chesterton, who is a highly experienced, award-winning writer who has worked with Australia’s most iconic media organisations, from Yahoo and ACP Magazines to Seven West Media and Mamamia, plus worked on TV shows like Today and The Morning Show as well as ABC radio (and more). She’s a words whiz who can subtly tweak your story to make it irresistible and add a sprinkling of SEO magic. Plus, as a North Shore Mum herself, she’s able to inject that special North Shore Mums warmth so the tone speaks directly to our audience’s hearts. 

Felicity Frankish

Felicity Frankish with her three children

Our Digital Content and Promotions Manager Felicity Frankish has spent the past 10 years working as an editor, copywriter and marketer, mostly within the parenting industry. Starting out in book publishing and magazine editing, she saw a need to jump into the online world so undertook her Masters of Digital Media – and hasn’t left since. She has a passion for helping brands shine, and crafting the copy to highlight a businesses’ strengths to show our audience what makes you unique. She also lives on the North Shore with her three young children giving her that extra inside knowledge to write copy that resonates with our audience.

We also have a team of North Shore Mums Discoverers who love getting out and about to review local playgrounds, attractions, restaurants, travel destinations, experiences and new products. You can read some of their reviews here.

Packages

Our advertorial packages provide strong exposure for businesses across the North Shore Mums platform, providing multiple touch points for maximum reach.

These packages include the sponsored post, review or business spotlight, which is promoted across the North Shore Mums platform. In addition, you can choose from two extra advertising options to ensure your ongoing presence on the website.

Choose two of these advertising extras with every advertorial package:

PackageDetailsValue
DirectoryAnnual Featured Gold listingDedicated page in our Directory for 12 months, featuring all your contact details, your website, social links, 10 images, special offer, video. Featured status for top of category.$319
E-newsletter & FacebookPremium PackageE-newsletter – ad in a weekly Bulletin Board
Facebook page – post boosted to min. 3000 views
Facebook group – 24-hour Announcement
$329
BannerSilver Mega Leaderboard (2 weeks)Positioned on homepage amongst the content & at the top and bottom of all articles.$330

Our mums (like most people) respond to repetition and we know that you will make your marketing dollar go further by reminding mums of your brand, and promoting your business in a number of different ways. That is why all of our packages include complimentary marketing options that will best achieve this.

You don’t have to use it all at once, we recommend that you use all parts of the package within six months, but we will honour all advertising included in the package up to one year.

To find the sponsored post option that works best for you, click on the quicklinks below to see the finer details:


Advertorial

Advertorials are sponsored articles written by our professional in-house journalists, who will write or edit an article relating to your industry with your key messages woven through the content. We’ll work with you to create an an informative, engaging and useful article, that is written in the North Shore Mums tone of voice. We know our readers, and we know how to get your message across. 

The North Shore Mums website is packed with SEO advantages for your content. Our professional writers expertly create articles packed with the information that our families are actively searching, while putting a shining light on the information you want them to know.

Advertorial examples:

Advertorial Package includes:

  • Advertorial – 500-800 word article written & edited by our journalists, which promotes your product or service in a natural way. Promoted across the North Shore Mums platform, including:
    • E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
    • Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
    • Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
  • Choose two of the following advertising options:
    • Directory: Featured Gold Annual listing or
    • E-newsletter & Facebook: Premium package or
    • Banner – Silver Mega Leaderboard banner for two weeks
  • Cost: $1500+gst

Note: If you’d like to write your own article, and it only requires minimal editing by our Editor, we can reduce the package cost to $1250+gst. We’ll need to review the article first to ensure it’s at a publish-worthy level, and a good fit for our readers. 


Event Advertorial

If you’re running a family-friendly event, there’s no better way of promoting it to North Shore Mums than with our Event Advertorial Package. You’ll provide us with the key information and images for the advertorial, and our talented writers will create a click-worthy article that showcases it to local families, all written in the North Shore Mums tone of voice.

Event Advertorial examples:

Event Advertorial Package includes:

  • Advertorial – 500-800 word article written by our journalists, which showcases your event. This advertorial is promoted across the North Shore Mums platform, including:
    • E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
    • Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
    • Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
  • Featured What’s On listing (worth $99)
  • Choose two of the following advertising options:
    • Directory: Featured Gold Annual listing or
    • E-newsletter & Facebook Package: Premium package or
    • Banner – Silver Mega Leaderboard banner for two weeks
  • Cost: $1250+gst

Product Review Advertorial

Got a product that has to be trialled before it’s true value can be properly understood & communicated to your target audience? To provide you with strong exposure across the North Shore Mums platform, our Product Review Advertorial Package delivers excellent value with a choice of a Directory listing (for year-round exposure), a newsletter & Facebook package (for a special offer, event, news or launch), banner campaign (for site-wide exposure for brand awareness), plus a FREE review!

Product Review examples:

Review Package includes:

  • Review: SEO optimised 500-800 word review written by a North Shore Mums Discoverer. Remains on website indefinitely. Promoted across the North Shore Mums platform, including:
    • E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
    • Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
    • Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
  • Choose two of the following advertising options:
    • Directory: Featured Gold Annual listing or
    • E-newsletter & Facebook Package: Premium package
    • Banner – Silver Mega Leaderboard banner for two weeks
  • Cost: $1250+gst 

    Business Spotlight

    Chantal shares her professional & parenting journey in our Business Spotlight

    Want to reveal the person behind the business? Sharing some personal insights about what makes you tick as a business owner and parent allows readers to get to know the ‘real you’, so they’re more likely to choose you when looking for local businesses to support. See the questions you’ll need to answer.

    Business Spotlight Examples: 

    Business Spotlight package includes:

    • Advertorial – 500-800 word Business Spotlight article, with at least two links to your website. Promoted across the North Shore Mums platform, including:
      • E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
      • Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
      • Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
    • Choose two of the following advertising options:
      • Directory: Featured Gold Annual listing or
      • E-newsletter & Facebook Package: Premium package
      • Banner – Silver Mega Leaderboard banner for two weeks
    • Cost: $1250+gst

    Ask the Expert

    Do you want to position yourself as the local expert in your industry? Our brand new Ask the Expert advertorial Q&A is a brilliant way for professionals and business owners to educate, inform and share wisdom, whilst presenting themselves as the ‘go to’ business for that service.

    Typically, these articles will include 3-5 most commonly asked questions by your customers, and you’ll answer each in about 200-250 words.

    Ask the Expert Examples:

    • Hairdresser might answer questions on best hair straightening options, how to go grey gracefully, how to deal with hair loss.
    • Dentist might answer questions on 6 year old molars, tips for getting kids to brush teeth, when you should start taking your child to the dentist

    At the bottom of the article, we’ll include a profile of the expert, including links to your website and social media websites.

    Ask the Expert Package includes:

    • Advertorial – 500-800 word Ask The Expert article, with at least two links to your website. Promoted across the North Shore Mums platform, including:
      • E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
      • Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
      • Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
    • Choose two of the following advertising options:
      • Directory: Featured Gold Annual listing or
      • E-newsletter & Facebook Package: Premium
      • Banner – Silver Mega Leaderboard banner for two weeks
    • Cost: $1250+gst

    Video Advertorial

    Four North Shore Mums and their babies review the new Huggies Ultimate range

    North Shore Mums is here to help you create a video aimed at local families, that tells your story in a way that’s right for your business.

    Our videos are filmed & edited by a professional videographer. They typically features a mixture of footage of your business, products and processes. We can offer a host from North Shore Mums, can include interview clips with staff and customers and can add captions to highlight key messages.

    Our aim is to communicate your messages as simply and effectively as possible. We find the right creative approach for every project, without overcomplicating things or relying on unnecessary gimmicks.

    Our fee covers sourcing talent,  writing the creative brief, managing the production process, filming and editing the video. Then, once the video is finalised, we’ll promote it extensively across our platform to ensure it gets seen – it will be hosted indefinitely on our website in an SEO optimised article, uploaded to YouTube, Facebook page, Facebook group and our e-newsletter.

    Below are some examples of video reviews:

    Find out more.


    Link only

    Is there already a relevant article on our website where you’d love a link? As long as it’s a natural fit with the content, we can include a link from one of our existing articles.

    The more links you want, the better the discount. These links should be in different articles.

    • 1 link = $150
    • 2 links = $275
    • 3 links = $390
    • 4 links = $450
    • 5 links = $500

    If you’d like the article your link appears in to be promoted again on the North Shore Mums Facebook Page, we can do this for an additional $100 per Facebook post. Prices exc. gst.


    Book your advertorial now!

    Ready to go ahead? Great! Booking is easy.

    Simply complete the form below so we can get the ball rolling. We’ll be in touch within 2 business days of receiving the booking (often within hours!), to finalise any details and confirm a timeline.

    • Package

    • (prices exc. GST)
    • Would you like us to boost the Facebook post for your advertorial to reach a guaranteed number of people?
    • Which two advertising elements would you like to book? You have 12 months to use them.
    • Company Details

    • This is the admin email that we will use to contact you about the booking
    • Advertorial details

    • Please detail what you'd like your advertorial to be about - this could be a basic outline with a few ideas, or you can paste a completed press release or article.
    • Please upload any photos (5mb max) that you'd like to be included in your advertorial.
      Drop files here or
      Accepted file types: jpg, jpeg, png.
      • Do you have any other comments or questions about your ad?
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