Meet the North Shore Mums Team

Group of four Sydney mums

The North Shore Mums website is brought to you by four local mums. With babies, toddlers, pre-schoolers and school-age children between us, we have invaluable insight into the needs and issues facing parents on the North Shore. It really is the website for local Mums, by local Mums.

Rachel Chappell (Founder & Publisher)

Sydney mum and three daughters

Rachel Chappell and her three daughters: Scarlett, Ella and Zara

‘Looking back now, it’s hard to believe that North Shore Mums started on a whim. After moving to Wahroonga in 2012 with my young family (baby, toddler & husband), I was desperate for local advice and recommendations to help me find my feet, but I couldn’t find anything to connect local mums. So, I decided to create my own Facebook group. The group grew quickly, indicating a huge need for a platform to provide information for parents.

With a background in magazines and marketing, it seemed a natural progression to see if I could create a business from it. After a year of development and planning, I launched the website. I never wanted the website to take away from the group, but to complement it – with articles covering the most talked about questions, an events guide, a directory to provide an simple way to find local services and a job board to help businesses find awesome North Shore Mums for roles.

I love getting feedback from other mums, who tell me how they simply don’t know how they’d navigate raising a family on the North Shore without an online resource like North Shore Mums. I get so much satisfaction and happiness from knowing how we can directly deliver the information that mums need, when they need it.

Life is busy juggling a business and family, but I love that I can be flexible and work the hours that suit me. And I’m passionate about ensuring the local women who work for the website also get that same freedom. I have a supportive and patient husband and three beautiful daughters (Scarlett, 12, and Zara, 10, and Ella, 7), and lots of ideas to make North Shore Mums even bigger and better!’

Felicity Frankish (Editor)

Felicity Frankish with Vivienne, Elliot and Cassandra

‘I grew up on the North Shore and always knew I wanted to raise my own children here as well. We moved to Wahroonga four years ago, and now have Cassandra (6), Vivienne (4) and Elliot (2).

My passions have always been writing and working with kids, so it was only natural that I combine the two of them. Being a part of the North Shore Mum’s team is a dream job that gives me the perfect creative outlet, keeps me up to date on everything going on and allows me to work around my kids. I love being able to bring you the latest events and things to do on the North Shore and to be a part of such a valuable community.’

Bianka Ford (Business Marketing Specialist)

Bianka Ford with Jimi and Layla

‘Being a mum is hard. Being a mum in this digital age comes with its own set of problems, and it can be so hard to know where to turn to for help, advice and to connect with other mums. This is what North Shore Mums has been for me. From finding doctors in the area, to parks to take the kids for a play and other fun activities, not a day goes by that I am not on the North Shore Mums Facebook page.’

Images Courtesy: Katherine Millard Photography

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