Want more client enquiries and stronger brand awareness right now?

Advertise in the North Shore Mums business directory to make it easy for local customers to find you, fast.

(Without wasting your marketing budget on big publications or websites that give you little or no return...)


If you’re a North Shore business owner you know how powerful local referrals are...

You might have already tried letter-box drops, listing in a newspaper, on a big website or in an industry publication, but it’s just not bringing in the right crowd. Maybe you’ve tried promoting your business on Facebook or Instagram but you’re getting next to no traction. Or maybe you’ve just started your business and you’re looking for a way to reach local mums without shelling out your whole first month’s revenue. 

You know your ideal customers are out there, waiting for you… They just need a trusted voice to point the way! 

What if there was a simple, easy way to get amazing leads and incredible ROI without spending a bucketload? 

Jane Simpson Brows

“I have been advertising with North Shore Mums since 2015. It was the first advertising decision I made when I launched my business, and one of the best. I have an amazing profile and ROI via the website, Facebook page and referrals amongst the readers. Four years on, I am still advertising with North Shore Mums and I shall continue to do so. The team are fabulous to work with and I can only recommend investing your advertising dollars with them..”

-Jane Simpson, Jane Simpson Brows 

Reach awesome local families by listing your business in our trusted…

North Shore Mums Directory

A cost-effective, long-term advertising option for local businesses who want to be found by parents and carers who are searching for specific services around Sydney’s North Shore.

Park phone mum

With 85,000 visitors to the North Shore Mums website every month (96% of whom are local North Shore Mums) – your business will be found where local parents are searching.  

And, we get results like these: 

“North Shore Mums was the catalyst that helped launch my business. I'm forever grateful for the impact of simply listing my business in the Directory. Now that I'm established North Shore Mums is now the only place I advertise. The traffic and enquiries from the listing continues!”  

-Julie Attwood, Chartered Accountant

Your listing in North Shore Mums Directory

Isn’t just a generic advertising listing – it’s a way to build trust with personal, local recommendations.

Yes, you'll be able to set up a fabulous, highly-targeted listing, but more importantly, each directory listing gets its own testimonials section, so your customers can tell other North Shore Mums how wonderful you are. Because personal recommendations are one of the most influential factors in choosing a new business. 

“After starting Joey Jig Music in 2012, one of my customers recommended listing my business in the North Shore Mums Directory, and I’ve never looked back! Rachel and her team are great to deal with and very professional in helping promote my small business, and I will continue to advertise with North Shore Mums as Joey Jig Music continues its journey.” 

-Alicia Wolfe, Joey Jig Music

We pride ourselves on being a local website, and highlighting all the amazing things our area has to offer local families.


When you create your directory listing, you can choose from either our Silver or Gold package.

What’s included in a Silver Listing

  • All your contact details  
  • Your website
  • Social links  
  • Up to five images  
  • A short description of up to 1000 characters 

What’s included in a Gold Listing

  • All your contact details 
  • Your website
  • Social links 
  • Up to 10 images 
  • A longer description of up to 2000 characters 

With a Gold Listing you’re also able to:

  • Include a special offer 
  • Include a video to showcase your business 
  • Be found in up to three relevant categories for even wider reach 

Upgrading to Featured Status

Featured listings are top of category, and will be the first businesses that North Shore Mums see when they are looking for a service.

To make sure your business is supported every step of the way, you'll also get access to:

BONUS: Business Hour in the North Shore Mums Facebook Group

For even more reach, all businesses with a listing in the Directory are invited to post a free ad in the North Shore Mums Facebook Group during Business Hour, which is held from 8pm-9pm on the 1st and 3rd Tuesday of the month.  

This gives you additional exposure to thousands of local mums twice a month. 

BONUS: You can suggest your business on recommendations posts

To give our advertisers extra support, you're able to suggest your business in response to relevant recommendation posts in our Facebook group. This is a special privilege for advertisers only!  

AND you can update your listing whenever you like!

When you have a listing in the North Shore Mums Directory, you’re in control. You can update your listing with new images, information, offers or details whenever you like. 

Shannon Johnson Living for Style

“North Shore Mums has been an amazing place where I get 95% of my clients. I would highly recommend you advertise with North Shore Mums if your target market are mums on the North Shore. It truly delivers immediate client enquiries and greater brand awareness."

-Shannon Johnson, Living for Style

Your Investment


Annual Featured Gold

Works out at $6.13 per week

(annual payment of $319) 

Our business directory payment system is 100% secure

Want to know more about why you should choose North Shore Mums?

North Shore Mums Team

North Shore Mums is a local parenting website that provides answers, inspiration and ideas about how to raise, entertain and enjoy your children, right here on Sydney’s North Shore.

Since launching in 2012, North Shore Mums has become the premier online destination for local mums and families. 

Our Facebook group, with more than 32,000 members, is a vibrant and positive place where women can ask questions, seek advice, find recommendations and share challenges, wherever they are on their parenting journey. 

Our website features articles written by local mums, an up-to-the-minute events guide, a directory brimming with fabulous local businesses, a job board, as well as exclusive offers and competitions. 

With 85,000 visitors per month, it’s no surprise that North Shore Mums has become the first stop – and the last word – for mums across the North Shore.  

“North Shore Mums has made (and continues to make) parenting easier. It’s the first place I turn to for recommendations for absolutely anything and everything. It has yet to disappoint. When I’m having those days when I just want to drown myself in wine (and whine), going on the page makes me feel that I’m not alone and parenting is hard but infinitely easier when you know you’ve got a whole network of mums that have your back. It’s awesome."

-Maria, Artarmon

“North Shore Mums has helped me get out of the house with my kids and discover new places. Your reviews always seem genuine and so accurate. There is never a day in our house where we are stuck with what to do or where to go, I just jump on your website and straight away I have all these amazing ideas popping into my head. So from the bottom of my heart, thank you for everything!"

-Pia, Lindfield

“I moved to the North Shore as an adult, but North Shore Mums told me all its secrets. Walking trails, instagrammable babycinos, and rainy day activities. Now I parent like a local!"

-Amelia, Wollstonecraft

Imagine what your business would be like if you could… 

  • Have a low cost, high-impact marketing strategy that’s attracting great local leads 24/7
  • Get your business in front of thousands of local mums using the Directory and Facebook group each month 
  • Get amazing referrals and recommendations to grow your business even further
  • Showcase your latest offers and be able to easily and simply update your listing whenever you want 

That’s what’s possible when you list your business with North Shore Mums.

Create Your Listing Today

North Shore Mums Directory Rate Card
Our business directory payment system is 100% secure
Kylie Clift

“I’ve been in business for 14 years and have tried many different forms of advertising over this time. Advertising with North Shore Mums has by far been the most successful medium I have used. Perfectly targeted to my market and we received a high number of enquiries by email and phone. An affordable advertising option for small businesses on the North Shore.” 

-Kylie Clift, Jim Jam Music

Have peace of mind with no locked-in contracts!

We want to make it easy for you to start seeing amazing results from your advertising investment, so we offer a month-by-month payment system OR an annual option (to save you money!).  

If you’re not seeing a great return from your listing and you’re on the monthly plan, you can cancel at any time. No questions asked. 

Frequently Asked Questions

Questions business owners like you ask before saying “yes, please” to listing in North Shore Mums Business Directory.

How do I create my listing in the Directory?

It’s super simple, and you can do it all online. Just click the ‘List Now’ Button below to register your account. Then you can fill out the form we provide, choose your package (Gold or Silver) and plan (monthly or annual) and pay via Paypal to make your listing go LIVE. Listings start from just $12/month on a monthly auto-renewal plan. 

Can I update my listing if I want to change or add something?

Absolutely. We have an easy-to-follow video tuturial in the ‘Update your listing’ page of our site.

How do I renew my listing?

Monthly listings are set to automatically renew each month (via PayPal) unless you choose to cancel.  

If you have an annual plan you’ll receive a series of emails reminding you to renew 10 days before it expires. Sometimes these can end up in the ‘Junk’ or ‘Promotions’ folder, so adding our email address to your contacts should increase the chance of it hitting your main inbox.  

You can also login to the website and click on your listing to find out when it will be expiring. 

I created a business listing, but I can’t see it on the website

Listings only go live once they are paid. If you didn’t set up the payment correctly, there’s no need to start again from scratch. Simply login to the North Shore Mums website and go to: 

  • My Account
  • My Business Listings 
  • My Invoice History – select ‘pay now’ 

Once the invoice has been paid, the listing will publish immediately. If you’re still having issues, please let our team know via the contact form on our website or by emailing directory[AT]northshoremums.com.au.

What happens if I book a monthly auto-renewal listing and want to cancel it?

No problem! You can cancel at any time via logging into your PayPal account (where you set up the auto-renewal) or by contacting our team. But before taking that step, we strongly encourage you to review your listing, and consider whether it is selling your business in the best possible way. 

  • Is your description catchy and does it speak to local mums?
  • Do your images create a positive impression of your business? 
  • Do you have testimonials? Social proof is essential!

We’ve even got a handy guide on our website to help you create a listing that gets results.

How do I get testimonials or customer reviews on my listing?

According to a recent North Shore Mums Reader Survey, 88% of our readers agreed with the statement: “I’m more likely to choose a business in the North Shore Mums Directory if the listing include customer reviews”.  

Testimonials or reviews on your listing are so important, and all you have to do is ask!  

When it comes to asking for testimonials for your listing in the Directory, make it as easy as possible for your customers by providing them with a direct link to your listing. 

Do you have any marketing graphics that I can use?

We sure do! We’ve got a range of graphics that you are welcome to use on your website or social media channels to let people know to find you in the Directory, and to encourage reviews.

Have a different question? Just get in touch with our team via our contact form or email directory[at]northshoremums.com.au  

Michie Haley

Advertising our home ventilation business on North Shore Mums over the past six years has been invaluable. Rachel and her team are wonderful to deal with, always on hand to answer any questions we have, always advocating or supporting our business and have been integral in helping us to grow our business locally. Along the way we have met some wonderful North Shore Mums and love the fact we have helped them bring their homes back to optimum health - mould, damp and condensation free! The Directory is easy to use and I highly recommend advertising with North Shore Mums."  

-Michie Haley, General Manager, Xchange Air

If you’re ready to grow your business with an influx of amazing local leads – create your listing today!

North Shore Mums Directory Rate Card
Our business directory payment system is 100% secure