List your business in the NSM Directory

The NSM Directory is a cost-effective long-term advertising option for local businesses, and is a great way of being found by North Shore Mums searching for specific services around the North Shore.


Why should you list your business in the NSM Directory?

  1. It gets seen! With thousands of visitors to the North Shore Mums website every month (96% of whom are local North Shore Mums), your business will be found where local parents are searching.
  2. It’s targeted! We pride ourselves on being a local website, and showcasing all the amazing things that this area has to offer local families. If your business specifically targets local families, it is wasteful to spend your marketing budget on national publications or websites.
  3. It’s trusted! Personal recommendations are one of the most influential factors in choosing a new business – and when we can’t get that recommendation from our friends, we turn to the the online world. Each directory gets its own Testimonials section, so your customers can tell other North Shore Mums how wonderful you are. Find out more.
  4. It’s relevant! We only feature categories that we know are useful to North Shore Mums. We don’t want to waste your advertising budget, and we don’t want to be irrelevant to our readers.
  5. It’s local! North Shore Mums want to support local businesses – it’s all part of the ‘live local, love local’ mindset.
  6. It’s cost-effective! Listings start at just $12/month (based on a Silver monthly auto-renewal).
  7. It works! Understandably, you want your listing to generate enquiries and new customers, and that’s exactly what a listing in the Directory does. Read what other businesses have to say about advertising with North Shore Mums.

What are the listing types?

What’s the difference between Silver and Gold?

A Silver listing includes all your contact details, website and social links, 5 images and a short description (1000 characters). Examples

A Gold listing includes all your contact details, website and social links, 10 images, a longer description (2000 characters)… plus you can include a special offer, a video and be listed in up to three relevant categories. Examples:

Should I choose Silver or Gold?

In a nutshell, it makes sense to choose Gold if:

  1. You have a video about your business. Nothing quite brings a product or service to life than a great video, so if you’ve got one, make sure it’s seen by potential customers!
  2. If you naturally fit into two or three categories. You can double or triple your exposure and chances of being found by appearing in multiple categories for a small extra cost.
  3. If you want to be able to track new customers, add in a Special Offer for North Shore Mums, such as ‘mention North Shore Mums for a free trial/ discount/ extra value’
  4. If you have lots of great images that help illustrate your business, and five just isn’t enough.

What does Featured status mean?

Ensure that your business is one of the first that North Shore Mums see when they are looking for a service! By upgrading to Featured status, you’ll be located at the top of your category (in alphabetical order) to ensure your business is one of the first that people see.

How does auto-renewal work?

The monthly auto-renewal plan is a great option if:

  • You prefer to allocate your marketing budget on a monthly basis
  • If your product or service is seasonal
  • If you just don’t like committing to a long-term contract!

Listings range from $12-29 per month, and can be cancelled at any time.

Please note: You must have a PayPal account in order to be on the auto-renewal plan.

Update your listing whenever you like!

When you have a listing in the NSM Directory, you’re in control! You can update your listing with new images, information or details whenever you like. Simply login with your registered email address and go to the My Dashboard section (right hand panel).

Business Hour in the NSM Facebook Group

For additional exposure, all businesses with a listing in the NSM Directory are invited to post a free ad in the NSM Facebook Group during Business Hour – which is held from 8pm-9pm on the 1st and 3rd Tuesday of the month. This provides members with additional exposure to thousands of local mums twice per month. Business Hour is now only open to advertisers on the website. Click here for more details about Business Hour.


North Shore Mums has brought so many wonderful families to Ladybug Music that I had to add more classes! I couldn’t be more thrilled with the results.‘ Clare Stevenson, Ladybug Music

The advertising through the North Shore Mums Directory increased my customer numbers hugely. I even had to turn away some clients as I couldn’t service all requests.‘ Annameike Clark, Cake Love By Meeks

North Shore Mums has changed my life (and my business!). By listing my business in the North Shore Mums Business Directory, people can find my details whenever they are looking for them. I’ve had so many clients tell me they got my details from the directory! The enquiries from NSM’s just keep coming week after week.’ Julie Attwood Chartered Accountant.

‘I have just renewed my listing in the NSM Directory for the third year. It has been invaluable to me and my husband’s business. The Directory is easy to use and clients can find us easily.’ Michie Haley, Xchange Air.

I have recommended all of my friends and colleagues with businesses to advertise on North Shore Mums. It is a great place to capture my target market and a safe place for my family day care business to be advertised. The ladies in the admin department have been excellent to work with and I cannot recommend NSM enough!‘ – Chantal Donohoe, Tilly’s House.

Before you get started, we’d recommend you read our tips about how to create a Directory listing that gets results. Click here and it will open in a new window (and then keep it open for reference while you are submitting).