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Advertise with North Shore Mums

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Want to advertise to local mums on Sydney’s North Shore? Whether you run your own business or a national brand, we have advertising options for all budgets! With over 150,000 monthly visitors to and an engaged Facebook community, North Shore Mums provides highly targeted and cost effective promotional opportunities for local businesses, products and services.


Website Traffic (monthly)

Page Views222,000

(April 2020)

Social Media & Email Marketing

Facebook Group33,800 members
Facebook Page22,000 followers
E-newsletter11,000 subscribers
Instagram6,000 followers

Statistics updated: 1 May 2020

Click here to read our Facebook Group Insights 2018 Report.

North Shore Mums Reader Profile

  • Age: 83% are aged in the 30-44 age group
  • Number of children: 45% of readers have two children, 39% have one child, 12% have three children.
  • Age of children: 6% of our readers are currently pregnant, 19% have a baby (0-11 months), 33% have a  toddler (1-2 years) and 40% have a pre-schooler (3-4 years). Many have more than one in this category! 52% have a child at primary school.
  • Working status: 34% of North Shore Mums work part time, 20% full time and 8% are self-employed. 15% are on maternity leave and 18% are a stay-at-home mum.
  • Annual household income: 26% of households earn $150-200k per year. 37% earn more than $200,000.
  • Click here to view the full results of the Reader Survey.

Advertising Options


The North Shore Mums Directory is the most cost-effective long-term advertising option, and is a great way of being discovered by North Shore Mums searching for specific services. Businesses get their very own page on the website for a year, starting at just $12 per month. That’s less than one small take-away coffee per week! Click here for more details or to list your business.

Banner Advertising

Banner Advertising gives businesses exposure on across our website, and is an effective strategy to increase awareness of your product or service, so your business becomes ‘top of mind’ when North Shore Mums need you.

E-newsletter & Facebook Packages

Want to promote your event, special offer or new launch to thousands of local mums? We have a range of E-newsletter and Facebook Packages to suit all budgets, which are a great way to create awareness and generate sales. Click here for more details or to submit an ad.


Promotions run in the Offers section, and are a highly effective mechanic for encouraging mums to try your business with special offer (for example, a free trial or discount). Businesses get their own page on the website, a spot in the weekly newsletter and two Facebook posts. Click here for more details or to submit a promotion.


Want to create excitement around your product? A giveaway is a great way to get exposure across the website, newsletter and social media channels. Click here for more details or to submit a competition.


Want to promote an event? A Featured What’s On listing ensures you are top of category, and means your event will be easily seen by the thousands of mums who search our What’s On section for events and activities. Click here for more details or to submit an ad.

More advertising options

We also offer Solus Newsletters, Video Advertorials, Advertorials and Facebook Lives.


Advertising with North Shore Mums really works… but don’t just take our word for it! Click here to read lots of testimonials from local businesses who have seen a measurable impact from advertising.

Download our Media Kit!

Want to get the full Media Kit emailed to you instantly? Simply fill out the form below:

Media Kit Request

  • If you have any specific questions, enter them here!
  • We send out an email to local businesses every few months with the latest news and advertising opportunities. Don't worry, you won't be bombarded with emails, and you can unsubscribe at any time.
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