Want to advertise to local mums on Sydney’s North Shore? Whether you run your own business or a national brand, we have advertising options for all budgets! With over 150,000 monthly visitors to northshoremums.com.au and an engaged Facebook community, North Shore Mums provides highly targeted and cost effective promotional opportunities for local businesses, products and services.
Audience
Website Traffic (monthly)
| Sessions | 185,000 |
| Users | 157,000 |
| Page Views | 222,000 |
(April 2020)
Social Media & Email Marketing
| Facebook Group | 33,800 members |
| Facebook Page | 22,000 followers |
| E-newsletter | 11,000 subscribers |
| 6,000 followers |
Statistics updated: 1 May 2020
Click here to read our Facebook Group Insights 2018 Report.
North Shore Mums Reader Profile
- Age: 83% are aged in the 30-44 age group
- Number of children: 45% of readers have two children, 39% have one child, 12% have three children.
- Age of children: 6% of our readers are currently pregnant, 19% have a baby (0-11 months), 33% have a toddler (1-2 years) and 40% have a pre-schooler (3-4 years). Many have more than one in this category! 52% have a child at primary school.
- Working status: 34% of North Shore Mums work part time, 20% full time and 8% are self-employed. 15% are on maternity leave and 18% are a stay-at-home mum.
- Annual household income: 26% of households earn $150-200k per year. 37% earn more than $200,000.
- Click here to view the full results of the Reader Survey.
Advertising Options
Directory
The North Shore Mums Directory is the most cost-effective long-term advertising option, and is a great way of being discovered by North Shore Mums searching for specific services. Businesses get their very own page on the website for a year, starting at just $12 per month. That’s less than one small take-away coffee per week! Click here for more details or to list your business.
Banner Advertising
Banner Advertising gives businesses exposure on across our website, and is an effective strategy to increase awareness of your product or service, so your business becomes ‘top of mind’ when North Shore Mums need you.
E-newsletter & Facebook Packages
Want to promote your event, special offer or new launch to thousands of local mums? We have a range of E-newsletter and Facebook Packages to suit all budgets, which are a great way to create awareness and generate sales. Click here for more details or to submit an ad.
Promotions
Promotions run in the Offers section, and are a highly effective mechanic for encouraging mums to try your business with special offer (for example, a free trial or discount). Businesses get their own page on the website, a spot in the weekly newsletter and two Facebook posts. Click here for more details or to submit a promotion.
Competition
Want to create excitement around your product? A giveaway is a great way to get exposure across the website, newsletter and social media channels. Click here for more details or to submit a competition.
Events
Want to promote an event? A Featured What’s On listing ensures you are top of category, and means your event will be easily seen by the thousands of mums who search our What’s On section for events and activities. Click here for more details or to submit an ad.
More advertising options
We also offer Solus Newsletters, Video Advertorials, Advertorials and Facebook Lives.
Testimonials
Advertising with North Shore Mums really works… but don’t just take our word for it! Click here to read lots of testimonials from local businesses who have seen a measurable impact from advertising.
Download our Media Kit!
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