Generic filters


Share on facebook
Share on twitter
Share on email

With over 85,000 visitors to and an engaged Facebook community, North Shore Mums provides highly targeted and cost effective promotional opportunities for local businesses, products and services.



Unique Visitors63,072
Page views117,855


Facebook group32,000 members
Facebook page20,000 followers
E-newsletter10,000 subscribers
Instagram5000 followers

Click here to read our NSM Facebook Group Insights 2018 Report.

Reader Profile

  • Age: 83% are aged in the 30-44 age group
  • Number of children: 45% of readers have two children, 39% have one child, 12% have three children.
  • Age of children: 6% of our readers are currently pregnant, 19% have a baby (0-11 months), 33% have a  toddler (1-2 years) and 40% have a pre-schooler (3-4 years). Many have more than one in this category! 52% have a child at primary school.
  • Working status: 34% of North Shore Mums work part time, 20% full time and 8% are self-employed. 15% are on maternity leave and 18% are a stay-at-home mum.
  • Annual household income: 26% of households earn $150-200k per year. 37% earn more than $200,000.
  • Click here to view the full results of the Reader Survey (January 2017).

Advertising Options

  • BUSINESS DIRECTORY LISTING: The NSM Directory is the most cost-effective long-term advertising option, and is a great way of being discovered by North Shore Mums searching for specific services. Businesses get their very own page on the website for a year, starting at just $12/month. Click here for more details or to list your business.
  • BANNER ADVERTISING: Banner Advertising gives businesses exposure on across the NSM website, and is an effective strategy to increase awareness of your product or service, so your business becomes ‘top of mind’ when North Shore Mums need you.
  • PROMOTIONS: Promotions run in the Offers section, and are a highly effective mechanic for encouraging mums to try your business with special offer (for example, a free trial or discount). Businesses get their own page on the website for 2 or 4 weeks, a spot in the weekly newsletter and two Facebook posts. Click here for more details or to submit a promotion.
  • COMPETITION: Want to create excitement around your product? A giveaway is a great way to get exposure across the website, newsletter and social media channels. Click here for more details or to submit a competition.
  • E-NEWSLETTER & FACEBOOK PACKAGE: We offer several advertising packages from $139 – $359 that can include a spot in the Local Bulletin Board on a weekly e-newsletter, a post on the NSM Facebook page, group and featured status for event listings. To ensure visibility with our readers, we will ‘boost’ the Facebook post to our fanbase, specifically targeted to the business or event – to guarantee it is seen by the right demographic. Click here for more details or to submit an ad.
  • EVENTS – Want to promote an event? A Featured What’s On listing ensures you are top of category, and means you’re event will be easily seen by the thousands of mums who search our What’s On section for events and activities. Click here for more details or to submit an ad.
  • OTHER – We also offer Video Advertorials, Advertorials and Facebook Lives.


Advertising with North Shore Mums really works… but don’t just take our word for it! Click here to read lots of lovely testimonials from local businesses who have seen a measurable impact from advertising.

To receive a copy of the North Shore Mums Media Kit with the latest demographics, traffic statistics and rate card, please complete the form below and it will be emailed to you instantly.

Media Kit Request

  • If you have any specific questions, enter them here!
  • We send out an email to local businesses every few months with the latest news and advertising opportunities. Don't worry, you won't be bombarded with emails, and you can unsubscribe at any time.
What are you searching for?
Generic filters