Looking for a smarter way to reach local families and get more enquiries?
Get discovered by local families who are actively searching for businesses like yours in the North Shore Mums Directory.
If you’re a business owner, you know how powerful local recommendations are...
Perhaps you’ve already dabbled in Google Ads, handed out flyers, or invested in newspaper, radio, or even TV spots—only to be disappointed by the results.
Maybe you’ve tried getting the word out on Facebook or Instagram, but the response has been underwhelming.
Or perhaps you're just launching your business and need a smart way to connect with local mums—without blowing your entire first month’s earnings.
You know your ideal customers are out there, waiting for you…
They just need a trusted voice to point the way!
What if there was a simple, easy way to get amazing leads and incredible results, without spending a bucketload?
“I have been advertising with North Shore Mums since 2019. I have listed with several Directories over the years, and North Shore Mums stands out for consistently receiving inquiries from potential clients. Six years later, I still advertise with them and will continue to do so. I would recommend a listing in the Directory as an easy, inexpensive way of getting your business out there...”
- Tim Brown, Personal Strength, Gordon
The North Shore Mums Directory is a cost-effective, long-term advertising option for local businesses that want to be found by parents and carers searching for services on Sydney’s North Shore.
With over 100,000 unique monthly visitors to the North Shore Mums website – your business will be found where local parents are searching.
And, we get results like these:
"Advertising with North Shore Mums was suggested to me by other small business owners who have had much success, so I took the plunge and have not looked back. I have also had many referrals to my business through this wonderful community, who like to use tried and tested businesses with a customer-centric focus and are experienced in their field. It’s a great way to get yourself known within the wider community for a small price."
- Lara Watt, Founder of Headstart Financial Services
Your listing in North Shore Mums Directory isn’t just a generic listing – it’s a way to showcase your business and build trust with client testimonials.
Yes, you’ll get your own dedicated business page in the North Shore Mums Directory—but even better, every listing includes a testimonials section where your happy customers can share their experiences and rave about your service.
In today’s world, social proof is everything. Personal recommendations remain one of the most powerful influences when it comes to choosing a new business.
“Chem-Dry Austyle has been listed in the Carpet & Upholstery Cleaners category of the North Shore Mums Directory since 2017, and I’d highly recommend it to other business owners. As a mum, I appreciate the genuine recommendations and firsthand experiences shared within the North Shore Mums community, which is what initially drew me to the Directory. The referrals we have received through the Directory and North Shore Mums’ network have been authentic and cost-effective. After more than 30 years in business, and trying various advertising avenues, North Shore Mums has proven to be a valuable and effective advertising platform for us.”
- Amanda Ward, Chem-Dry Austyle
We pride ourselves on being a local parenting website that showcases all the amazing things that Sydney's North Shore offers local families.
HERE’S HOW IT WORKS
When you create your directory listing, you can choose a Silver or Gold listing.
What’s included in a Silver Listing
- All your contact details
- Your website
- Social links
- Up to five images
- A short description of up to 1000 characters
What’s included in a Gold Listing
- All your contact details
- Your website
- Social links
- Up to 10 images
- A longer description of up to 2000 characters
With a Gold Listing you’re also able to:
- Include a special offer
- Include a video to showcase your business
- Be found in up to three relevant categories for even wider reach
Why upgrade to Featured Status
Featured listings appear at the top of their category, making them the first businesses North Shore Mums see when searching for a service.
They also enjoy extra exposure, with random selection to be showcased on the homepage—giving you even more visibility where it counts.
To make sure your business is supported every step of the way, you'll also get access to:
BONUS: Business Hour in the North Shore Mums Facebook Group
If you're a member of our Facebook group (or you have a colleague, friend or family member who is), you can post a free ad in our group during Business Hour (8pm-9pm, 1st and 3rd Tuesday of the month). This gives you regular exposure to thousands of local mums!
BONUS: You can suggest your business on recommendations posts
To give our advertisers extra support, you're able to suggest your business in response to relevant recommendation posts in our Facebook group. This is a special privilege for advertisers only!
AND you can update your listing whenever you like!
When you have a listing in the North Shore Mums Directory, you’re in control. You can update your listing with new images, information, offers or details whenever you need.
“North Shore Mums has been an amazing place where I get 95% of my clients. I would highly recommend you advertise with North Shore Mums if your target market are mums on the North Shore. It truly delivers immediate client enquiries and greater brand awareness."
- Shannon Johnson, Living for Style
Your Investment
Want to know more about why you should choose North Shore Mums?
As the biggest media platform for families on Sydney’s North Shore, North Shore Mums provides highly targeted and cost effective advertising options to reach local families.
Since launching in 2012, North Shore Mums has firmly established itself as the most popular online source of information, inspiration and ideas for local parents. Packed full of practical information, our website features the latest news, reviews, parenting tips, event guides, local business directory, job board, as well as exclusive offers.
Run by a professional team of passionate women, our mission is to help other mums get the most out of living on the North Shore with kids, whilst navigating parenthood from pregnancy through to the teen years.
With over 100,000 visitors per month, it’s no surprise that North Shore Mums has become the first stop – and the last word – for mums across the North Shore.
“North Shore Mums has made (and continues to make) parenting easier. It’s the first place I turn to for recommendations for absolutely anything and everything. It has yet to disappoint. When I’m having those days when I just want to drown myself in wine (and whine), going on the page makes me feel that I’m not alone and parenting is hard but infinitely easier when you know you’ve got a whole network of mums that have your back. It’s awesome."
- Maria, Artarmon
“North Shore Mums has helped me get out of the house with my kids and discover new places. Your reviews always seem genuine and so accurate. There is never a day in our house where we are stuck with what to do or where to go, I just jump on your website and straight away I have all these amazing ideas popping into my head. So from the bottom of my heart, thank you for everything!"
- Pia, Lindfield
“I moved to the North Shore as an adult, but North Shore Mums told me all its secrets. Walking trails, instagrammable babycinos, and rainy day activities. Now I parent like a local!"
- Amelia, Wollstonecraft
Imagine what your business would be like if you could…
- Have a low cost, high-impact marketing strategy that’s attracting great local leads 24/7
- Get your business in front of thousands of local mums using the Directory and Facebook group each month
- Get amazing referrals and recommendations to grow your business even further
- Showcase your latest offers and be able to easily and simply update your listing whenever you want
That’s what’s possible when you list your business with North Shore Mums.
“I’ve been in business for 14 years and have tried many different forms of advertising over this time. Advertising with North Shore Mums has by far been the most successful medium I have used. Perfectly targeted to my market and we received a high number of enquiries by email and phone. An affordable advertising option for small businesses on the North Shore.”
- Kylie Clift, Jim Jam Music
Have peace of mind with no locked-in contracts!
We want to make it easy for you to start seeing amazing results from your advertising investment.
Choose either a monthly or annual auto-renewal listing. If you’re not seeing a strong return from your listing, you can cancel anytime, no questions asked.
Frequently Asked Questions
Questions business owners like you ask before saying “yes, please” to listing in North Shore Mums Business Directory.
How do I create my listing in the Directory?
It’s super simple, and you can do it all online. Simply click the ‘List Now’ button to register a profile. Once registered, you then select your subscription package, complete the online form with your business details and then pay online. The listing will go live as soon as payment is processed!
Should I choose an Annual or Monthly auto-renewal plan?
We recommend choosing an Annual plan rather than a monthly plan. It's works out cheaper in the long run, but also really gives you the chance to trial the Directory as a marketing option for your business.
Here's how much you'll save:
- Silver: $19 monthly auto-renewal or $169 annual auto-renewal (which works out at $14.08 per month)
- Gold: $24 monthly auto-renewal or $209 annual auto-renewal (which works out at $18.25 per month)
- Featured Silver: $29 monthly auto-renewal or $299 annual auto-renewal (which works out at $24.91 per month)
- Featured Gold: $34 monthly auto-renewal or $349 annual auto-renewal (which works out at $29.08 per month)
We would only recommend choosing a monthly listing if:
- Your product or service is seasonal, so you only need it up for a few months
- You're just starting out and it's better to spread out your marketing budget on a monthly basis.
Is it worth upgrading to Featured status?
Absolutely! Listings that are Featured are placed top in their category, in alphabetical order, giving businesses much higher visibility.
In addition, Featured listings are also selected to appear on other pages of the website, giving extra exposure beyond the Directory.
Give your business the best chance of being found by upgrading to Featured status!
I'm thinking of choosing a Gold listing so my business can appear in three different categories. Can I have different descriptions in each category?
With a Gold listing, it’s the ONE ad that appears in up to three different relevant categories (selected by you).
You have up to 2000 characters for your description, which gives you plenty of space to highlight the different services your company offers. We suggest that you use headings to make it easy for readers to scan the page to the relevant information.
Can I update my listing if I want to change or add something?
Yes. You can update your listing at any time - whether you need to update contact details, refresh your images, update your description or add a new offer!
To update, simply login, go to your account, select the listing and click the 'EDIT' button. We also have an easy-to-follow video tuturial in the ‘Update your listing’ page of our website.
What happens if I want to cancel my auto-renewal plan?
No problem! You can cancel at any time via logging into your PayPal account (where you set up the auto-renewal) or by contacting our team.
How do I get testimonials or customer reviews on my listing?
Testimonials or reviews on your listing are so important, and all you have to do is ask!
When it comes to asking for testimonials for your listing in the Directory, make it as easy as possible for your customers by providing them with a direct link to your listing.
According to a recent North Shore Mums Reader Survey, 88% of our readers agreed with the statement: “I’m more likely to choose a business in the North Shore Mums Directory if the listing include customer reviews”.
How can I promote my listing in the Directory?
We’ve got a range of graphics that you are welcome to use on your website or social media channels to let people know to find you in the Directory, and to encourage reviews. Search 'marketing graphics' to find them.
Tell me more about Business Hour!
Business Hour is a bonus opportunity for website advertisers to promote their business to the thousands of members in our Facebook group. It is held on the 1st and 3rd Tuesday of the month from 8-9pm. Early posts are accepted from 4pm, and they are approved by our moderators during the dedicated hour.
What are the benefits of listing my business in the Directory?
Listing your business in the North Shore Mums Directory offers several advantages, including:
- Increased online visibility
- Improved search engine optimisation (SEO)
- Enhanced credibility
- More traffic to your website
- More potential leads
“Advertising our home ventilation business on North Shore Mums over the past six years has been invaluable. Rachel and her team are wonderful to deal with, always on hand to answer any questions we have, always advocating or supporting our business and have been integral in helping us to grow our business locally. Along the way we have met some wonderful North Shore Mums and love the fact we have helped them bring their homes back to optimum health - mould, damp and condensation free! The Directory is easy to use and I highly recommend advertising with North Shore Mums."
- Michie Haley, General Manager, Xchange Air
If you’re ready to grow your business with an influx of amazing local leads – create your listing today!
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