Looking for a smarter way to reach local families?
Get discovered by parents who are actively searching for local businesses
If you’re a business owner, you know how
powerful local recommendations are...
You've tried the usual routes—Google Ads, local flyers, maybe even a spot in the paper or on local radio.
You've posted on Facebook and Instagram, hoping to build momentum.
But here's the thing: reaching busy local mums who are actually ready to book, buy, or engage isn't always straightforward.
Whether you're an established business looking for better results, or you're just starting out and need a cost-effective way to get in front of your ideal customers, the challenge is the same—how do you connect with North Shore mums where they're already looking for exactly what you offer?
You know your ideal customers are out there, waiting for you…
They just need a trusted voice to point the way!
What if there was a simple, easy way to get local leads,
without spending a bucketload?
“I have been advertising with North Shore Mums since 2019. I have listed with several Directories over the years, and North Shore Mums stands out for consistently receiving inquiries from potential clients. Six years later, I still advertise with them and will continue to do so. I would recommend a listing in the Directory as an easy, inexpensive way of getting your business out there...”
- Tim Brown, Personal Strength, Gordon
The North Shore Mums Directory is a cost-effective advertising option for local businesses that want to be found by parents searching for services on Sydney’s North Shore.
With over 100,000 unique monthly visitors to the North Shore Mums website – your business will be found where local parents are searching.
And, we get results like these:
"Advertising with North Shore Mums was suggested to me by other small business owners who have had much success, so I took the plunge and have not looked back. I have also had many referrals to my business through this wonderful community, who like to use tried and tested businesses with a customer-centric focus and are experienced in their field. It’s a great way to get yourself known within the wider community for a small price."
- Lara Watt, Founder of Headstart Financial Services
A listing in North Shore Mums Directory is a way to showcase your business and build trust with client testimonials.
Your business gets its own dedicated page in the North Shore Mums Directory, complete with a testimonials section where your customers can share their experiences.
And here's why that matters: when North Shore mums are choosing a new business—whether it's a tutor, physiotherapist, party entertainer, or swim school—they're not just looking at your services. They're looking for proof that other local mums have tried you and loved you.
That word-of-mouth trust? It's what turns browsers into bookings.
“Chem-Dry Austyle has been listed in the Carpet & Upholstery Cleaners category of the North Shore Mums Directory since 2017, and I’d highly recommend it to other business owners. As a mum, I appreciate the genuine recommendations and firsthand experiences shared within the North Shore Mums community, which is what initially drew me to the Directory. The referrals we have received through the Directory and North Shore Mums’ network have been authentic and cost-effective. After more than 30 years in business, and trying various advertising avenues, North Shore Mums has proven to be a valuable and effective advertising platform for us.”
- Amanda Ward, Chem-Dry Austyle
We pride ourselves on being a local parenting website that showcases all the amazing things that Sydney's North Shore offers local families.
HERE’S HOW IT WORKS
When you create your directory listing, you can choose a Silver or Gold listing.
What’s included in a Silver Listing
- All your contact details
- Your website
- Social links
- Up to five images
- A short description (up to 1000 characters, approx 150 words)
What’s included in a Gold Listing
- All your contact details
- Your website
- Social links
- Up to 10 images
- A long description (2000 characters or approx 300 words)
With a Gold Listing you’re also able to:
- Include a special offer
- Include a video to showcase your business
- Be listed in up to three categories to triple your exposure.
Why upgrade to Featured Status?
Featured listings appear at the top of their category—which means when a North Shore mum searches for what you offer, you're first in line.
Plus, featured businesses are regularly rotated onto the homepage, putting you in front of thousands of local families who aren't even searching yet—they're just browsing for ideas.
To make sure your business is supported every step of the way, you'll also get access to:
BONUS: Business Hour in the North Shore Mums Facebook Group
If you're a member of our Facebook group (or you have a colleague, friend or family member who is), you can post a free ad in our group during Business Hour (8pm-9pm, 1st and 3rd Tuesday of the month). This gives you regular exposure to thousands of local mums!
BONUS: You can suggest your business on recommendations posts
To give our advertisers extra support, you're able to suggest your business in response to relevant recommendation posts in our Facebook group. This is a special privilege for advertisers only!
AND you can update your listing whenever you like!
When you have a listing in the North Shore Mums Directory, you’re in control. You can update your listing with new images, information, offers or details whenever you need.
“North Shore Mums has been an amazing place where I get 95% of my clients. I would highly recommend you advertise with North Shore Mums if your target market are mums on the North Shore. It truly delivers immediate client enquiries and greater brand awareness."
- Shannon Johnson, Living for Style
Your Investment
Why advertise with North Shore Mums?
Since 2012, we've been the go-to resource for North Shore families... from Mosman to Hornsby, Willoughby to Wahroonga.
Every month, over 100,000 local mums visit our website looking for exactly what you offer: trusted recommendations for activities, services, classes, and everything in between. They're here because they need help making decisions—and they trust our community to point them in the right direction.
Our audience isn't passively scrolling. They're actively searching for swimming lessons, tutors, party venues, physios, family lawyers, kids' activities, and hundreds of other services. They come with intent—and often with their credit card ready.
When you advertise with North Shore Mums, you're not just getting visibility. You're getting in front of local families at the exact moment they're ready to choose.
“I’ve been in business for 14 years and have tried many different forms of advertising over this time. Advertising with North Shore Mums has by far been the most successful medium I have used. Perfectly targeted to my market and we received a high number of enquiries by email and phone. An affordable advertising option for small businesses on the North Shore.”
- Kylie Clift, Jim Jam Music
Zero risk. Cancel anytime with no locked-in contracts
We want to make it easy for you to start seeing amazing results from your advertising investment.
Choose either a monthly or annual auto-renewal listing. If you’re not seeing a strong return from your listing, you can cancel anytime, no questions asked.
Frequently Asked Questions
How do I create my listing in the Directory?
It’s super simple, and you can do it all online. Simply:
- Register a profile
- Select your auto-renewal plan
- Complete the online form with your business details & photos
- Pay online via credit card or PayPal
Should I choose an Annual or Monthly auto-renewal plan?
Annual plans give you the best value—and the best results.
Marketing takes time to build momentum. An annual plan not only saves you money, but it also gives your listing the full 12 months it needs to work for you—building reviews, climbing search rankings, and becoming the trusted name local mums turn to.
Here's what you'll save:
- Silver: $19/month or $169/year (just $14.08/month—save $59)
- Gold: $24/month or $209/year (just $17.42/month—save $79)
- Featured Silver: $29/month or $299/year (just $24.92/month—save $49)
- Featured Gold: $34/month or $349/year (just $29.08/month—save $59)
When a monthly plan makes sense:
- Your business is seasonal (you only need visibility for part of the year)
- You're testing the Directory before committing long-term
- Cash flow is tight, and monthly payments work better for your budget right now
Is Featured status worth it?
Here's what happens when a North Shore mum searches for "kids' swimming lessons" or "birthday party venues":
Featured businesses appear at the top of the category—before anyone else. That prime position means you're seen first, clicked first, and often booked first.
But it doesn't stop there. Featured listings also appear across other high-traffic pages of the website, giving you exposure well beyond the Directory. While standard listings wait to be discovered, Featured businesses are actively promoted to our audience of 100,000+ monthly visitors.
The difference? Standard listings rely on mums finding you. Featured listings put you in front of them.
If you're serious about standing out in a crowded market, Featured status is how you do it.
I'm thinking of choosing a Gold listing so my business can appear in three different categories. Can I have different descriptions in each category?
With a Gold listing, it’s the ONE ad that appears in up to three different relevant categories (selected by you).
You have up to 2000 characters for your description, which gives you plenty of space to highlight the different services your company offers. We suggest that you use headings to make it easy for readers to scan the page to the relevant information.
Can I update my listing if I want to change or add something?
Yes. You can update your listing at any time - whether you need to update contact details, refresh your images, update your description or add a new offer!
To update, simply log in, go to your Dashboard and click 'EDIT' next to your listing.
What happens if I want to cancel my auto-renewal plan?
No problem! You can cancel at any time via logging into your PayPal account (where you set up the auto-renewal) or by contacting our team.
How do I get testimonials or customer reviews on my listing?
Testimonials or reviews on your listing are so important, and all you have to do is ask!
When it comes to asking for testimonials for your listing in the Directory, make it as easy as possible for your customers by providing them with a direct link to your listing.
According to a recent North Shore Mums Reader Survey, 88% of our readers agreed with the statement: “I’m more likely to choose a business in the North Shore Mums Directory if the listing include customer reviews”.
How can I promote my listing in the Directory?
We’ve got a range of graphics that you are welcome to use on your website or social media channels to let people know to find you in the Directory, and to encourage reviews. Search 'marketing graphics' to find them.
Tell me more about Business Hour!
Business Hour is a bonus opportunity for website advertisers to promote their business to the thousands of members in our Facebook group. It is held on the 1st and 3rd Tuesday of the month from 8-9pm. Early posts are accepted from 4pm, and they are approved by our moderators during the dedicated hour.
What are the benefits of listing my business in the Directory?
- Boosts your local SEO: A listing on an established, high-traffic local website like North Shore Mums gives you a valuable backlink and strengthens your presence in local search results. Google sees you're listed on a trusted community platform, which helps build your credibility and local relevance.
- Trust that's already built in: You're not just another Google result. You're vetted, listed on a platform local mums already trust, and backed by real testimonials from their neighbours.
- Direct clicks to your website: Every listing includes a link to your website, making it easy for interested families to learn more and get in touch.
- Leads that are ready to book: These aren't random browsers—they're local mums actively searching for what you offer, comparing options, and ready to make a decision.
- One listing, ongoing visibility: Unlike ads that disappear the moment you stop paying, your Directory listing keeps working 24/7, year-round.
“Advertising our home ventilation business on North Shore Mums over the past six years has been invaluable. Rachel and her team are wonderful to deal with, always on hand to answer any questions we have, always advocating or supporting our business and have been integral in helping us to grow our business locally. Along the way we have met some wonderful North Shore Mums and love the fact we have helped them bring their homes back to optimum health - mould, damp and condensation free! The Directory is easy to use and I highly recommend advertising with North Shore Mums."
- Michie Haley, General Manager, Xchange Air
If you’re ready to grow your business with an influx of amazing local leads – create your listing today!
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