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Advertise: E-newsletter & Facebook Packages

North Shore Mums2

Want to promote your event, special offer or new launch to thousands of local mums? We have a range of E-newsletter and Facebook Packages to suit all budgets, which are a great way to create awareness and generate sales.

Advertising Packages

We offer several advertising packages that can include an ad in the Bulletin Board of a weekly e-newsletter, a post on the North Shore Mums Facebook page, pinned post in the Announcements section of the Facebook group and featured status for event listings.

To ensure visibility with our readers, we will ‘boost’ the Facebook post to our fanbase, specifically targeted to the business or event – to guarantee it is seen by the right demographic for your business.

E-newsletter Bulletin Board Facebook page (boosted reach) Facebook group Announcement Price (inc. GST)
Deluxe Yes 1500 Pinned $219
Premium Yes 3000 Pinned $329
Facebook Turbo No 3000 Pinned $279


Promoting an event?

  • You can add on a Featured What’s On listing, so your event will get the best visibility on our website by being top of category!
  • Cost = $70 (usually $99 if you just booked the Featured event).

Targeting pregnant or new mums with babies?

You can add on a pinned post in the Announcements section of North Shore Mums: Bumps & Bubs, a new Facebook group just for new mums. It will remain pinned in the group at the top for 24 hours, and remain in Announcements for at least 3 days.

  • Cost = $50



Weekly E-newsletter: Bulletin Board

North Shore Mums emails a weekly e-newsletter to 12,000 subscribers every Thursday night, which features the latest articles, promotions and weekend event listings.

It also includes a Bulletin Board where businesses can advertise local events, news and special offers. Each ad includes a photographic image, catchy headline, approx. 30-35 words and three hyperlinks for more info.

Click here to view previous newsletters.

Facebook page

Facebook page posts will be boosted to ensure we deliver the minimum number of views in the newsfeed. View the North Shore Mums Facebook page here.

Facebook group

Facebook group posts will be pinned in the Announcements section of the group for 3 days. It will be the top pinned post for minimum 12-24 hours. Join the North Shore Mums Facebook group here.

This post in pinned in the Announcements / Featured section of the North Shore Mums Facebook group

Tips for an ad that gets results!

  • If you are promoting a product or service, it’s a great idea to attach some kind of special offer (e.g. free trial, discount, free delivery, value add) – to encourage clicks and response.
  • If you are seeking respondents for a survey, it’s a great idea to have a prize as an incentive for people to respond.
  • High quality photos that showcase your product or service are vital! More info below…

Image Guidelines

The image(s) required for our Newsletter & Facebook packages should be:

  • Photos of the product or service you are promoting. This image illustrate what you are promoting and will sell it in the best way possible. The power of a great image cannot be underestimated!
  • High quality
  • Landscape in orientation (we resize the newsletter photos to 600×400 pixels).

We cannot used designed graphics for the newsletter. Photos only.

Through running hundreds of ads with Facebook, we know that graphics (such as designed flyers), get a very low engagement and reach with Facebook. Of course, we want our advertisers to get the best possible results from their campaign with us! You are very welcome to supply up to four good quality photos, as carousels (galleries) perform very well in Facebook posts.

Again, the image cannot be a collage, flyer, logo or an image with words over it. There is no need for you to design a graphic specifically for this campaign. Just choose your best photos that showcase your business. Trust us! We know what works and what doesn’t.

Facebook says: “Our policies previously prohibited adverts with text that covered more than 20% of an advert’s image. We’ve recently implemented a new solution that allows adverts with a text amount of greater than 20% to run, but with reduced delivery or no delivery.” So for the best reach and response, images with little or no text still perform best. Read best practices for image ads on Facebook

Prefer to use a video for your Facebook post?

If you would prefer to use a video for your Facebook post, please supply a link to download the file in the ‘comments’ section. Video performs better when natively uploaded to our Facebook page (rather than a link to YouTube or Vimeo).

Weekly Deadline: 12pm Tuesdays

To be included in the next available newsletter, your ad must be submitted by 12pm Tuesday.

Based on the information you provide in the online form, we will draft your ads and email them to you for your approval the week of publication. You can nominate what Thursday night you would like to your newsletter spot to appear, and your ideal date to post on the Facebook page (and we will do our best to accommodate – book early to get your desired dates).

You will also receive an email confirming that your ad has been received. If you have any questions, feel free to contact us.


Frequently Asked Questions

When do I need to book if I want to be in the e-newsletter this week? 

Please complete the online booking form by 12pm Tuesday of the same week.

How can I pay?

After you’ve submitted the form, you’ll be taken to PayPal where you can pay online with your PayPal account OR by card – Visa, MasterCard or American Express.

What if I need to be invoiced instead?

That’s fine. Simply close the PayPal window when you get to that stage, and we will email you an invoice.

How long will my Featured What’s On listing be live?

Your Featured event listing will be live for a maximum of 3 months. Your event listing will automatically expire once the event has finished. So… the earlier you book your package, the longer you will have in the Featured event spot in What’s On!

Can I choose when my Facebook post will be published on your page or pinned in the Facebook group?

Facebook Page: We do our absolute best to ensure your post happens on the day you request. If we are at maximum capacity for that day, we will give you the closest timing. The earlier you book your package, the more likely we’ll be able to get it on your chosen day.

Facebook Group: We allow a maximum of 2 pinned posts in the Announcements section within a 24 hour period. We aim to have just one pinned in the #1 position, but sometimes this is a shared spot.

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