Want to increase your brand awareness whilst providing an exciting offer to get North Shore Mums to try your business? Promotions are an effective mechanic for encouraging new customers to try your product or service, and also to raise overall awareness of your business through exposure across the North Shore Mums platform – our website, newsletter, Facebook page & group.
Exposure
Promotions are special offers that are listed in the ‘Offers’ section North Shore Mums website for two weeks. They’re a great tactic to boost sales and awareness with Sydney mums! Depending on your product or service, you might want to offer a discount, free gift with purchase or free delivery. The more appealing the offer, the better the response!
Each package includes the following exposure:
- Website (100,000 monthly visitors) – Your own dedicated promotional page on the North Shore Mums website for 2 weeks (homepage exposure and located in the Offers category) – featuring a description about your business, photos, video (embed from YouTube or Vimeo), logo, links to your website, Facebook & Instagram page, plus the offer details & how to redeem.
- E-newsletter (10,000 subscribers) – Advertisement on weekly e-newsletter, emailed Thursday nights, linking to the Offers page on our website
- Facebook page (32,000 followers) – Two posts on North Shore Mums Facebook page, boosted to 5000 reach, linking to the Offers page on our website
- Facebook group (40,000 members) – Pinned post in Announcements section of Facebook group for 3 days, linking to the Offers page on our website
Price = $500+gst
North Shore Mums Website
On the day the promotion is launched, your offer will be featured in the premium position on the North Shore Mums homepage. The promotion remains visible on the homepage for several days.
Your offer will get its own promotional page on the North Shore Mums website (listed in the Offers section) for 2 weeks. This page includes:
- Overview about your product or service (min. 200 words, though you are welcome to provide up to 500 words)
- Details of the offer & how to redeem
- Photos that showcase your business and the offer (these work much better than designed graphics)
- Optional video (please provide us with a YouTube or Vimeo link to embed)
North Shore Mums Weekly E-newsletter
The offer is promoted in the first weekly e-newsletter, which is emailed to approximately 10,000 subscribers on Thursday.
Facebook posts
These posts are written in the North Shore Mums voice by our Editor, offering a glowing overview of your product or service, details about the special offer, and an irresistible Call to Action to encourage people to take up the offer. The Facebook posts link to your Offers page on our website, so readers can get all the information they need in one centralised spot.
The promotional package includes:
- Two posts on the North Shore Mums Facebook page. These posts are boosted to a guaranteed combined reach of 5000. View post example.
- One post is pinned in the Announcements section of the North Shore Mums Facebook group for 3 days.
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- Weekly newsletter
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- Facebook group – Announcements
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- Facebook page post
Why run a special offer?
Increased Brand awareness
It gives your business strong exposure across the North Shore Mums platform when our readers are actively looking for gift ideas and ready to purchase. It also helps get your brand on the radar for future purchases!
Immediate sales
A special offer provides an incentive to ‘get in quick’ to get the discount.
“Instyle Blinds and Shutters has been running several promotions with North Shore Mums with satisfying, strong results. Our campaigns has had great results with an increase in our sales and customer base including many viewers joining our social networking. As a result of these productive campaigns we continue to use North Shore Mums for our ongoing promotions” – Douglas Temmo (Director) Instyle Blinds & Shutters
Next steps
- Complete the online booking form at least five business days prior to the desired launch date of the promotion.
- The editorial team will create your promotional page based on the information provided
- We’ll email you a password-protected link to view and approve the page
- Once approved, we’ll schedule it to go live!
Frequently Asked Questions
What is the turnaround between submitting a promotion and publication?
Please submit your promotion via the online form at least five days prior to the desired launch date.
Why do I need to complete the online booking form?
Our booking form is designed to gather all the information we need to create a compelling promotional page for you. By providing all the key details upfront, our Editor can craft an effective promotion without the need for numerous back-and-forth revisions. If you have your information ready, completing the form should only take about 5–10 minutes.
How much information do we need to supply?
The Booking Form requests all the information we need to create your promotional page, such as:
- Company Overview
- Promotion Details
- Redemption Mechanic
- Terms & Conditions
To ensure your promotion shines, our editor may make minor adjustments to the wording for clarity, style, and maximum impact. You’ll have the opportunity to review and approve any final edits before your promotion goes live.
Do we need to supply photos?
Yes! You need to supply at least three photos that showcase your business or the promotion you are offering. There is no need to design any graphics for this promotion. We require high-quality photos (at least one should be in landscape orientation for the main feature image).
Can we supply a video?
Absolutely! Provide us with the YouTube or Vimeo link, and we can embed it into the promotional page.
When will I see my ads for approval?
Our Editor will draft your promotional page and email it to you for approval at least three days before your requested publication date.
Do we have the opportunity to approve the promotional page?
Yes. Our Editor will draft your promotional page and email it to you for approval at least three days before your requested publication date.
Do you include backlinks?
Yes, we will include several hyperlinks to the requested URL on your website, as well as a large pink ‘call to action’ button.
When will my e-newsletter ad be published?
Your ad in the weekly newsletter will appear in the next Thursday newsletter, as long as the promotion is approved for publication and live by 12pm Wednesday.
When will my Facebook page posts run?
We typically publish the first Facebook post in the evening when the promotion goes live, and the second post 5-7 days later.
When will my Facebook group post be pinned in the Announcements section?
We aim to post and pin your Facebook group post within the first three days of publication, but this depends on availability and other campaigns booked.
How can I pay?
You can pay instantly online with a credit card (Visa, MasterCard or American Express) or PayPal. If you prefer to be invoiced, please select that option.
Will we receive a report to see how the campaign performed?
Yes! We will email you a report with the links, impressions, and click statistics as soon as the campaign is complete.
