Advertise: North Shore Mums Essential Guide to School Holidays


Winter Holiday Guide: Bookings now open!

Deadline: 5pm Friday 27 May 2022

Out: Monday 6 June 2022

Want to promote your upcoming event for the Winter School Holidays to local mums on the North Shore? Our readers are always on the lookout for fun things for their kids to do during the holidays, and our Essential Guide to School Holidays is the first place they look!

Exposure in the North Shore Mums Essential Guide to School Holidays

Each business will receive the following exposure as part of the Essential Guide to School Holiday package:

  • Website (100,000 visits/month): Advertorial article on This will include the event name, description, image, special offer (if applicable) and booking details. This campaign will feature on the North Shore Mums homepage for at least one week and also in the Offers section until the end of the holidays. Click here to view the Summer School Holiday Guide.
  • E-newsletter (12,000+ subscribers): Listing on the dedicated North Shore Mums School Holiday E-newsletter. Click here to see Essential Guide to Holidays newsletter.
  • North Shore Mums Facebook Page (26,000+ followers): Post about the event on the North Shore Mums Facebook Page.
  • North Shore Mums Facebook Group (37,000 members): Post in the North Shore Mums Facebook Group.

Bundle the Essential Guide with a listing in the North Shore Mums Directory

For extra value and year-round exposure, businesses are offered the opportunity to bundle their Essential Guide to School Holidays advertorial with an Annual Featured Gold listing in the North Shore Mums Directory!

The Directory gives businesses their very own page on the North Shore Mums website (in the School Holidays category) for 12 months – which means your company can be found by mums who are looking for school holiday events and activities 24/7, throughout the year. Click here to find out more about the different Directory listing options. You can login at any time to update your listing with details of upcoming holiday activities.

This is a super value way to ensure you can be found by thousands of North Shore Mums, not just before the holidays, but throughout the year!

  • Already got a listing? We’ll extend it by 12 months from the current expiry date.
  • Not listed? We’ll email you a special code to create your listing after you’ve selected and booked your chosen package.


    What our advertisers have to say

    Advertising school holiday events with North Shore Mums really works! Here’s what a few of our advertisers have to say:

    We’ve been advertising on the North Shore Mums website – and in particular its Essential Guide to the School Holidays program – for a couple of years now, and have had a great response from parents. As a start-up born on the Lower North Shore that focuses on teaching school aged students important life skills, it has been great to work with such a professional group of local Mums to get the word out about our programs.‘ – Mark Slaven, National Director, Sydney Speaking School


    Since advertising in the North Shore Mums Essential Guide to School Holidays, our programs have sold out. I give a discount code so I can work out where my customers are coming from. Last time I got 6 customers use the code for the school holiday guide and 8 customers use a different code for the North Shore Mums Facebook business hour posts. So it is well worth the cost and effort doing all the facebook posts. Also love the easy to read layout of the School Holiday Guide. I would definitely recommend giving this a go and I would definitely have a discount code or special offer you can give so it is super simple to track.’ – Cathy Randazzo, Bop till you Drop.

    School Holiday Advertising Packages

    You can also bundle it with a listing in our Directory for added savings.

    Essential Guide Directory Value Save Cost
    Winter Guide $225 $0 $225
    Winter Guide Annual Featured Gold $574 $124 $450
    4 Holiday Guides (Winter, Spring, Summer & Easter)
    $900 $225 $675
    4 Holiday Guides (Winter, Spring, Summer & Easter) Annual Featured Gold $1,249 $349 $900

    Prices include GST.

    Optional extras!

    • Banner Advertising: 2 weeks in the Gold Mega Leaderboard position for $450 (usually $550). More info.
    • Banner Advertising: 2 weeks in the MREC position for $300 (usually $385). More info.
    • Add on a Featured listing in our What’s On section for $70 (usually $99)
    • Boost your Facebook post to a guaranteed reach of 3000 ($100) or 5000 ($150)


    Schedule for Essential Guide to Holidays 2022




    Easter 2022 25-Feb-22 7-Mar-22
    Winter 2022 27-May-22 06-Jun-22
    Spring 2022 19-Aug-22 29-Aug-22
    Summer #1 2022/23 4-Nov-22 14-Nov-22
    Summer #2 2022/23 25-Nov-22 5-Dec-22

    Book your School Holiday Guide package

    If you’d like to be featured in Winter 2022 School Holiday campaign, scroll down to complete the online booking form by 5pm Friday 27 May 2022.

    Facebook posts will be scheduled daily in booking order… so if you want to get your post up sooner rather than later, book your spot today!


    Image Guidelines

    The image that you supply must be:

    • A single photographic image that illustrates the event. It cannot be a collage of photos, or a flyer. No words or logos on the image.
    • It must be horizontal in orientation (not portrait).
    • High resolution version (excellent quality). We will resize and optimise for web.


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