To provide businesses with an engaging, natural, and influential way to promote their product or service to mums on Sydney’s North Shore, we’ve created a range of advertorial and review packages to suit different purposes.
Do you want to reach more local customers online, fast? Publishing an advertorial with North Shore Mums is a powerful way to connect with your ideal buyer using the biggest parenting website on Sydney’s North Shore.
Substantial exposure at the time of publication and for many years to come…
- All advertorials are promoted on the North Shore Mums weekly e-newsletter, Facebook page, and Facebook group at publication to ensure that the families you want to reach see your article.
- All advertorials are optimised for search engines to ensure they continue to be found by people actively searching for your services.
- Advertorials remain on the North Shore Mums website indefinitely (as long as they’re not time or event-specific)
Plus, the advertorial brings added benefits to your website.
- Delivering more traffic to your website
- Lifting your visibility, credibility and trust
- Turning window shoppers into buyers
- Increasing your search engine ranking
More details about the benefits of advertorials
North Shore Mums: The Readership Stats
North Shore Mums is the most prominent media platform for local families. Our website reaches around 100,000 visitors per month, our Facebook Group has 40,000 engaged members, our Facebook Page has 33,000 followers and our e-newsletter database has 10,000 subscribers.
Website Traffic (monthly)
- Users: 102,487
- Sessions: 125,845
- Page Views: 169,778
(Google Analytics, January 2025)
Social Media & Email Marketing
- Facebook Group: 40,000 members
- Facebook Page: 33,000 followers
- E-newsletter: 10,000 subscribers
- Instagram: 14,000 followers
Statistics updated: February 2025
Who writes my advertorial?
All sponsored content is edited by our Editor, Felicity Frankish, who has a remarkable skill in crafting your content into an article that is valuable, interesting & clickable!
Felicity Frankish (Editor)
Felicity Frankish with her three children
Felicity Frankish is the Editor of North Shore Mums and has spent the past 12 years working as an editor, copywriter and marketer, mainly within the parenting industry. She recognised a need to enter the online world, starting with book publishing and magazine editing, so she pursued her Master’s degree in Digital Media – and hasn’t left since. She has a passion for helping brands shine and crafting copy to highlight a business’s strengths, showing our audience what makes them unique. She also lives on the North Shore with her three young children, providing her with the extra insight to write copy that resonates with our audience.
Advertorial Package
To ensure you reach as many mums as possible, utilising as many touchpoints on the North Shore Mums platform as possible is beneficial, allowing you to reach people who may use the medium differently or build upon awareness through repetition. Our advertorial packages include complementary marketing options to help you achieve this.
For best results, we recommend using all elements of the package within 2-3 months. However, we will honour all advertising included in the package for up to one year.
Choose two of these advertising extras with every advertorial package:
| Package | Details | Value | |
| Directory | Annual Featured Gold listing | Dedicated page in our Directory for 12 months, featuring all your contact details, your website, social links, 10 images, special offers, and videos. Featured status for top of category. | $349 |
| E-newsletter & Facebook | Premium Package | E-newsletter – ad in a weekly Bulletin Board Facebook page – post boosted to min. 3000 views Facebook group – 24-hour Announcement |
$375 |
| Banner | MREC (2 weeks) | Positioned down the right hand panel on all pages of the website | $385 |
Types of Advertorials
To find the sponsored post option that works best for you, click on the quick links below to see the finer details:
Standard Advertorial
Advertorials are sponsored articles written by our Editor, who will write or edit an article relating to your industry with your key messages woven through the content. We’ll work with you to create an informative, engaging, and useful article written in the North Shore Mums tone of voice. We understand our readers, and we know how to convey your message effectively.
The North Shore Mums website is packed with SEO advantages for your content. Our professional writers expertly create articles packed with the information that our families are actively searching, while putting a shining light on the information you want them to know. View our most recent advertorials here
Advertorial examples:
- Discover STRONG Pilates: Pymble’s New Fitness Hotspot!
- The future is frozen: let the chefs take over dinner in your home! | Client: Providoor
- Boost your work-life balance at Urban Collective| Client: Urban Collective
- An innovative approach to learning at Ravenswood School for Girls | Client: Ravenswood
- How To Give Better Office Gifts Without Going Broke | Client: GroupTogether
- Enhance your home security and simplify your life with Digital Smart Locks | Client: Macquarie Locksmith
Advertorial Package includes:
- Advertorial – 800-1,000 word article written & edited by our journalists, which promotes your product or service in a natural way. Promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook: Premium package or
- Banner – MREC banner for two weeks
- Cost: $1500+gst
Note: If you’d like to write your article, and it only requires minimal editing by our Editor, we can reduce the package cost to $1250+gst. We’ll need to review the article first to ensure it’s at a publish-worthy level and a good fit for our readers.
Event Advertorial
There’s no better way of promoting an event than with our Event Advertorial Package. Families on the North Shore represent Sydney’s biggest group of ticket buyers, so whether your event is family-friendly or for just for adults, you’ll find your audience on the North Shore Mums network.
You’ll provide us with the key information and images for the advertorial, and our talented writers will create a click-worthy article that showcases it to local parents, all written in the North Shore Mums tone of voice.
Event Advertorial examples:
- School Holidays at Sydney Opera House
- Wahroonga Food & Wine Festival
- Sparkling Wahroonga
- Open Day! Tour Orchard Early Learning Centre in St Ives
- Dive into Art and Sustainability at The Coal Loader
Event Advertorial Package includes:
- Advertorial – 800-1,000 word article written by our journalists, which showcases your event. This advertorial is promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Featured What’s On listing (worth $99)
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook Package: Premium package or
- Banner – MREC banner for two weeks
- Cost: $1250+gst
Review Advertorial
Do you have a product, service, travel destination, or restaurant that you’d like reviewed by North Shore Mums? We love the opportunity to try new things and share them authentically with our readers.
To provide you with strong exposure across the North Shore Mums platform, our Review Advertorial Package delivers excellent value. It includes a comprehensive review written by one of our writers, which is then promoted across our platform. It also includes your choice of two complementary advertising options.
View a Case Study of a Product Review we did for the new Frankie’s Food Factory.
Product Review examples:
- Travel Review: Bangalay Luxury Villas, Shoalhaven Heads
- Cafe Review: Archie’s St Ives
- Sleep, breathe and live better: We review the SafeSnooze Mattress Treatment
- Easy, healthy dinners! We tried Go! Kidz meal delivery service
- GroupTogether: Three mums share why they love the group gift collection app!
Review Package includes:
- Review: SEO-optimised 800-1,000 word review written by a North Shore Mums Discoverer. Remains on the website indefinitely. Promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook Package: Premium package
- Banner – MREC banner for two weeks
- Cost: $1500+gst
The product or experience must also be provided to the reviewer at no cost. We cannot accept ‘contra’ payment against the advertising fees for the item.
Business Spotlight
Chantal shares her professional & parenting journey in our Business Spotlight
Do you want to reveal the person behind the business? Sharing personal insights about what makes you tick as a business owner and parent allows readers to get to know the ‘real you’, so they’re more likely to choose you when looking for local businesses to support. See the questions you’ll need to answer.
Business Spotlight Examples:
- Business Spotlight: Michelle Stone, Feel Good Financial Planning
- Business Spotlight: Chantal Donohoe, Explore & Develop Roseville
- Business Spotlight: Rose Smith, Philotimo Freestyle Jujitsu
Business Spotlight package includes:
- Advertorial – 800-1,000 word Business Spotlight article, with at least two links to your website. Promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook Package: Premium package
- Banner – MREC banner for two weeks
- Cost: $1250+gst
Ask the Expert
Do you want to position yourself as the local expert in your industry? Our Ask the Expert advertorial Q&A is a brilliant way for professionals and business owners to educate, inform, and share their wisdom while presenting themselves as the go-to experts in their field.
Typically, these articles will include 3-5 most commonly asked questions by your customers, and you’ll answer each in about 200-250 words.
Ask the Expert Examples:
- Facestudio by Bronnie shares her best anti-aging tips
- Plastic, Reconstructive and Cosmetic Surgeon, Dr Alaina Taylor
- Teeth Straightening with Dr Jessica Li, Marvel Orthodontics
We’ll include a profile of the expert at the bottom of the article, along with links to your website and social media.
Ask the Expert Package includes:
- Advertorial – 800-1,000 word Ask The Expert article, with at least two links to your website. Promoted across the North Shore Mums platform, including:
- E-newsletter – ad in the top section of our weekly newsletter (sent Thursday nights)
- Facebook page – post on North Shore Mums Facebook page, boosted to reach 5000 people in the relevant demographic
- Facebook group – pinned post in the Announcements section of the North Shore Mums Facebook group for 24 hours (minimum).
- Choose two of the following advertising options:
- Directory: Featured Gold Annual listing or
- E-newsletter & Facebook Package: Premium
- Banner – MREC banner for two weeks
- Cost: $1250+gst
Frequently Asked Questions
How long will my advertorial remain on the North Shore Mums website?
Advertorials remain on our website indefinitely, as long as they’re not time- or event-specific.
At the time of publication, advertorials are promoted across our newsletter and Facebook platform to reach the people you want to target. All advertorials are optimised for search engines to ensure they continue to get quality traffic for many years to come.
Are the links from my advertorial do-follow?
The links in the advertorial published on our website will be ‘no-follow’ as they are sponsored. If we fail to comply with best practices, our website’s authority is negatively impacted, which ultimately affects our ranking in Google and website traffic.
While nofollow backlinks don’t directly impact search engine rankings in the same way as dofollow backlinks do, they still have value for SEO and brand awareness. They can drive traffic, build brand recognition, and contribute to a more diverse and natural-looking backlink profile.
What are the benefits of running an advertorial with North Shore Mums?
Direct SEO Benefits:
- Traffic: Nofollow links can still drive traffic to your website, especially if they originate from reputable websites with high authority, such as North Shore Mums.
- May indirectly contribute to ranking: Google considers nofollow links as a “hint” rather than a directive, meaning they may be used for crawling, indexing, and potentially even ranking in some cases.
Indirect SEO and Brand Awareness Benefits:
- Brand awareness: Being featured on high-quality sites like North Shore Mums, even with a nofollow link, can increase brand visibility and potentially lead to more natural dofollow backlinks from other sources.
- Diversified backlink profile: A mix of nofollow and dofollow links can appear more natural and less like a manipulative link-building strategy.
- Authority: Nofollow links can still contribute to a site’s overall authority and reputation.
- E-E-A-T: Nofollow links from reputable sources can help demonstrate expertise, experience, authority, and trustworthiness (E-E-A-T).
- Reduced spam signals: Properly using nofollow links, especially for sponsored content or affiliate links, can help prevent the dilution of authority on the host site and avoid spam-related penalties.
Book your advertorial now!
Ready to go ahead? Booking is easy. Please complete our online booking form so we can get started. We’ll contact you within two business days of receiving the booking (often within hours!) to finalise any details and confirm a timeline.
