Imagine an array of appliances that seamlessly blend top-tier quality with impeccable value. Whether you’re dreaming of a lavish renovation or planning a stunning new build, Signature Appliances offers products from the world’s most renowned brands. Make your way to their flagship showroom in Willoughby and prepare to be inspired.
About Signature Appliances
Combining luxurious quality with superb value, Signature Appliances sets the standard for premium appliance shopping.
Sourced from the world’s leading brands, their appliances range is the perfect inspiration for a beautiful renovation or a spectacular new build. And it’s matched to dedicated service – from product selection to delivery that meets a project’s schedule and budget.
Launched in 2022 by Bing Lee, Signature Appliances has inherited the retail acumen that’s defined the 66-year-legacy of its parent company.
It’s an approach that prioritises the customer, whether they’re home renovators, design partners, builders, or commercial clients. Ensuring exceptional outcomes, every time.
Signature Appliances: A retail extension from the Lee Family
Interior Designer James Treble (left), Sydney Artist Sandro Nocentini (middle) and Signature Appliances Sales Consultant
Since the 1950s the Lee family has been synonymous with the Australian retail industry. Their dedication to exceptional value – great products, great prices, and great service – has been the basis of the iconic Bing Lee. Signature Appliances represents an extension of this commitment to the premium appliance market.
As the CEO of a third-generation family business, Lionel Lee follows in the footsteps of his late grandfather Bing and father Ken. And while honouring the legacy of his forebears, Lionel has been determined to embrace the potential of a changing retail landscape and the possibilities of the 21st-Century marketplace.
Recognising a gap in the market, the group launched the new high-end retailer Signature Appliances in November 2022, the first showroom opening at Willoughby on Sydney’s North Shore. The vision was simple: to combine an ultra-premium shopping experience with the unsurpassed down-to-earth service for which Bing Lee is renowned.
Visit their Willoughby showroom to explore their beautiful product range. It’s your destination for appliances that will bring new inspiration and convenience to your home.
Signature Appliances: Service, Inspiration, Quality & Honesty
Service
From the spaces they design to the brands they source, each and every member of the Signature Appliances team is committed to providing the best appliance shopping experience and unsurpassed service.
Inspiration
Signature Appliances wants to excite people with possibilities. Their beautiful showroom in Willoughby is a place to inspire your vision for a great project, not just “appliance stores”. Their products are elegant, innovative – yet dependable. And their staff bring expertise and advice that give their customers confidence.
Quality
Signature Appliances takes care to engage with brands that truly deliver craftsmanship and quality. And that’s not only a matter of stylish aesthetics but value, and the longevity of products.
Honestly & Loyalty
As with Bing Lee, Signature Appliances delivers on the promises they make. They treat their customers, their teams and their supplier partners with respect and integrity. It’s in the DNA of their business.
Signature Appliances looks forward to seeing you at their flagship showroom in Willoughby. Drop in or book an in-store consultation.
Essential Details: Signature Appliances
- Address: 680 Willoughby Road, Willoughby NSW 2068
- Website: signatureappliances.com.au
- Phone: (02) 7908 4117
