If you run a business that specialises in beauty & wellness, North Shore Mums is launching a guide to showcase local businesses on Monday 27 April, just in time for Mother’s Day!
We know from many years of reading posts in our online community, that mums love nothing more than escaping to a beauty salon or spa for some precious ‘me time’ – whether that’s for a pamper or a more results-driven treatment. But the reality is, we don’t do it nearly as much as we would like! When we asked our mums what their ultimate gift for Mother’s Day would be, their responses were things like:
- ‘Anything pamper related like a spa voucher’ – Rebecca
- ‘Massage voucher and big breakfast without any disturbance’ – Melissa
- ‘High tea voucher, spa, facials, manicure, massage and tea.’ – Michelle
- ‘A night of uninterrupted sleep would be great. The next best gift is a spa voucher’ – Swati
- ‘A pamper! But only if it comes with a voucher for daddy or alternative to mind the kids so that you can actually use the voucher. I’ve still got one waiting to be used since Christmas’ – Chanel
So to provide them (and their husbands or partners, hint-hint) with some ideas for gifts, we’re launching a Beauty & Wellness Guide. Although we’ll put a Mother’s Day spin on it, it’s a guide that we intend to be promoted throughout 2020. It will be optimised for search engines, ensuring it is easily found when parents are searching for beauty & wellness services.
Booking Deadline: 5pm, Friday 17 April 2020
Publishing: Monday 27 April 2020
Exposure in the North Shore Mums Beauty & Wellness Guide
Each salon/clinic will receive the following exposure as part of our Beauty & Wellness Guide package:
1. Advertorial on northshoremums.com.au
Beauty & Wellness Guide advertorial article on northshoremums.com.au which features all the salons. Each listing will include a description of the salon & essential details, image gallery and call to action (e.g. special promotion).
This campaign will feature on the North Shore Mums homepage for at least one week (100,000+ visitors per month) and also in the Beauty & Fashion section of the website until December 2020. The article will be optimised for search engines, to ensure it receives strong page views throughout the year.
2. E-newsletter (11,000 subscribers)
Ad listing in the Bulletin Board of the first available weekly newsletter.
3. Facebook page (20,000 followers) & Facebook group (33,000 members)
Post on each of the North Shore Mums Facebook page and Facebook group. This can be scheduled on a date that suits your event, to maximise response and lead time.
Cost = $299 (inc. GST)
Packages
To further increase your exposure across the North Shore Mums platform in 2020, we have created a range of bundle packages, that can include a listing in the Directory, banner advertising or additional editorial and newsletter support. These can be used at other times during the year to promote other events.
Basic Package
- Beauty & Wellness Guide – spot in the guide (no newsletter or facebook support)
Cost = $149
Bronze Package
- Beauty & Wellness Guide – spot in the guide, Solus newsletter, Facebook page & group post
Cost = $299
Silver Package
- Beauty & Wellness Guide – spot in the guide, Solus newsletter, Facebook page & group post ($299)
- Annual Featured Gold listing in Directory ($319)
Value = $618 | Cost = $550 (save $68)
Gold Package
- Beauty & Wellness Guide – spot in the guide, Solus newsletter, Facebook page & group post ($299)
- Annual Featured Gold listing in Directory ($319)
- Featured What’s On listing ($99)
- Premium E-newsletter & Facebook package ($329)
- BONUS: Free review! 600-800 word review from North Shore Mum Discoverer, promoted on weekly newsletter and Facebook platform. See review example.
Value = $1046 | Cost = $890 (save $156)
Platinum Package
- Beauty & Wellness Guide – spot in the guide, Solus newsletter, Facebook page & group post ($299)
- Annual Featured Gold listing in Directory ($319)
- Featured What’s On listing ($99)
- Premium E-newsletter & Facebook package ($329)
- Banner Advertising: 50k Top Mega Leaderboard ($990)
- BONUS: Free review! 600-800 word review from North Shore Mum Discoverer, promoted on weekly newsletter and Facebook platform. See review example.
Value = $2036 | Cost = $1590 (save $446)
All prices are inclusive of GST.
Book now!
If you’d like to be featured in the North Shore Mums Beauty & Wellness Guide, complete the online booking form before 5pm Friday 17 April. Limited spots available – so book early to secure your position.
If you’d prefer to be invoiced, please submit the ad but close the window when you get to PayPal. However, your invoice must be paid before we draft your ad.