North Shore Pamper, Beauty & Wellness Guide
Booking Deadline: 5pm, Wednesday 21 April 2021
Publishing: Wednesday 28 April 2021
If you run a business that specialises in pampering, beauty & wellness, North Shore Mums is launching a guide to showcase local businesses on Monday 26 April, just in time for Mother’s Day.
We know from many years of reading posts in our online community, that mums love nothing more than escaping to a beauty salon or spa for some precious ‘me time’ – whether that’s for a pamper or a more results-driven treatment. But the reality is, we don’t do it nearly as much as we would like! When we asked our mums what their ultimate gift for Mother’s Day would be, their responses were things like:
- ‘Anything pamper related like a spa voucher’ – Rebecca
- ‘Massage voucher and big breakfast without any disturbance’ – Melissa
- ‘High tea voucher, spa, facials, manicure, massage and tea.’ – Michelle
- ‘A night of uninterrupted sleep would be great. The next best gift is a spa voucher’ – Swati
- ‘A pamper! But only if it comes with a voucher for daddy or alternative to mind the kids so that you can actually use the voucher. I’ve still got one waiting to be used since Christmas’ – Chanel
So to provide them (and their husbands or partners, hint-hint) with some ideas for gifts, we’re launching a Pamper, Beauty & Wellness Guide. Although it’s timed to launch before Mother’s Day, it’s a guide that will be promoted throughout 2021. It will be optimised for search engines, ensuring it is easily found when mums are searching for pamper, beauty & wellness services on Sydney’s North Shore.
Exposure in the North Shore Mums Pamper, Beauty & Wellness Guide
Each salon/clinic will receive the following exposure as part of our Beauty & Wellness Guide package:
1. Advertorial on northshoremums.com.au
Advertorial article on northshoremums.com.au which features all the salons. Each listing will include a description of the salon & essential details, image gallery and call to action (e.g. special promotion).
This campaign will feature on the North Shore Mums homepage for at least one week (85,000+ visitors per month) and also in the Beauty & Fashion section of the website indefinitely. The article will be optimised for search engines, to ensure it receives strong page views throughout the year.
2. E-newsletter (12,000 subscribers)
Ad listing in the newsletter.
3. Facebook page (25,000 followers) & Facebook group (35,000 members)
Post on each of the North Shore Mums Facebook page and Facebook group. You’re welcome to suggest a date and time that suits you (book early, subject to availability)
Cost = $299 (inc. GST)
Packages for all budgets
We have created a range of packages to suit all marketing budgets… whether you just want basic exposure, or want to add on additional advertising options to boost your reach and brand awareness.
Basic Package: $149
- Pamper, Beauty & Wellness Guide – spot in the guide that will exist on our website for 12 months, optimised for search engines
- No enewsletter or facebook posts.
This is perfect if you just want to be in the guide, but don’t have the budget to spend on extra promotion of your listing.
Standard Package: $299
- Pamper, Beauty & Wellness Guide – spot in the guide that will exist on our website for 12 months, optimised for search engines
- Spot on Solus newsletter, Facebook page & group post. Your Facebook post can promote a special Mother’s Day offer!
- This is the complete guide package (as outlined above).
Silver Package: $550
- Pamper, Beauty & Wellness Guide – spot in the guide that will exist on our website for 12 months, optimised for search engines
- Spot on Solus newsletter, Facebook page & group post. Your Facebook post can promote a special Mother’s Day offer!
- Annual Featured Gold listing in Directory ($319)
Value = $618 | Cost = $550 (save $68)
Gold Package: $890
- Pamper, Beauty & Wellness Guide – spot in the guide that will exist on our website for 12 months, optimised for search engines
- Spot on Solus newsletter, Facebook page & group post. Your Facebook post can promote a special Mother’s Day offer!
- Annual Featured Gold listing in Directory ($319)
- Featured What’s On listing ($99)
- Premium E-newsletter & Facebook package ($329)
- BONUS: Free review! 600-800 word review from North Shore Mum Discoverer, promoted on weekly newsletter and Facebook platform. See review example.
Value = $1046 | Cost = $890 (save $156)
Platinum Package: $1590
- Pamper, Beauty & Wellness Guide – spot in the guide that will exist on our website for 12 months, optimised for search engines
- Spot on Solus newsletter, Facebook page & group post. Your Facebook post can promote a special Mother’s Day offer!
- Annual Featured Gold listing in Directory ($319)
- Featured What’s On listing ($99)
- Premium E-newsletter & Facebook package ($329)
- Banner Advertising: 4 weeks Top Gold Mega Leaderboard ($990)
- BONUS: Free review! 600-800 word review from North Shore Mum Discoverer, promoted on weekly newsletter and Facebook platform. See review example.
Value = $2036 | Cost = $1590 (save $446)
All prices are inclusive of GST.
Book now!
If you’d like to be featured in the North Shore Mums Pamper, Beauty & Wellness Guide, complete the online booking form before 5pm Wednesday 21 April. Limited spots available – so book early to secure your position.
If you’d prefer to be invoiced, please submit the ad but close the window when you get to PayPal. However, your invoice must be paid before we draft your ad.
