With over 100,000 monthly visitors to northshoremums.com.au and an active Facebook community, North Shore Mums provides highly targeted and cost effective promotional opportunities for local businesses, products and services.



Sessions 102,230
Users 73,022
Page Views 141,354


Facebook Group 27,000 members
Facebook Page 15,000 fans
E-newsletter 8,000 subscribers


  • Age: 83% are aged in the 30-44 age group
  • Number of children: 45% of readers have two children, 39% have one child, 12% have three children.
  • Age of children: 6% of our readers are currently pregnant, 19% have a baby (0-11 months), 33% have a  toddler (1-2 years) and 40% have a pre-schooler (3-4 years). Many have more than one in this category! 52% have a child at primary school.
  • Working status: 34% of North Shore Mums work part time, 20% full time and 8% are self-employed. 15% are on maternity leave and 18% are a stay-at-home mum.
  • Annual household income: 26% of households earn $150-200k per year. 37% earn more than $200,000.
  • Click here to view the full results of the Reader Survey (January 2017).


  • BUSINESS DIRECTORY LISTING: The NSM Directory is the most cost-effective long-term advertising option, and is a great way of being discovered by North Shore Mums searching for specific services. Businesses get their very own page on the website for a year, starting at just $12/month. Click here for more details or to list your business.
  • BANNER ADVERTISING: Banner Advertising gives businesses exposure on across the NSM website, and is an effective strategy to increase awareness of your product or service, so your business becomes ‘top of mind’ when North Shore Mums need you.
  • PROMOTIONS: Promotions run in the Offers section, and are a highly effective mechanic for encouraging mums to try your business with special offer (for example, a free trial or discount). Businesses get their own page on the website for 2 or 4 weeks, a spot in the weekly newsletter and two Facebook posts.
  • E-NEWSLETTER: A weekly newsletter is emailed to subscribers every Thursday, highlighting the latest articles, promotions and event listings. There are currently 6,500 subscribers and an average open rate of 46% (six times the industry average of 7%). Click here for more details or to submit an ad.


Advertising with North Shore Mums really works… but don’t just take our word for it! Click here to read lots of lovely testimonials from local businesses who have seen a measurable impact from advertising.

To receive a copy of the North Shore Mums Media Kit with the latest demographics, traffic statistics and rate card, please complete the form below and it will be emailed to you instantly.

Media Kit Request

  • If you have any specific questions, enter them here!
  • We send out an email to local businesses every few months with the latest news and advertising opportunities. Don't worry, you won't be bombarded with emails, and you can unsubscribe at any time.