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Advertise: Ultimate Guide to Indoor Playcentres


Looking for a super value way of promoting your indoor playcentre to local families around Sydney’s North Shore? Look no further than the North Shore Mums Indoor Playcentre Guide.

The statistics

If you google ‘play centres north shore’, you’ll see that our article is the #1 result in google search results. So when parents are looking for local indoor playcentres, this is the first result they see!

On rainy days, this article can get over 500 clicks from Google search… so it’s safe to say that this advertorial is consistently delivering a significant amount of North Shore families to the play centres featured every single day.

Exposure in the North Shore Mums Ultimate Guide to Indoor Playcentres

We’re always updating our Indoor Playcentre Guide with new and exciting additions around the North Shore, and happy to add new playcentres. When we update the advertorial, we also update the publish date too – meaning it moves to the top of our homepage and Out & About section

If you’d like to continue to be found by North Shore Mums, you’re invited to book a spot in our Ultimate Guide to Indoor Playcentres. Each Playcentre will receive the following exposure:

  • Website (100,000 visits/month): Feature Ad in the Guide on, which will feature in the ‘Latest’ section on the home page for 5-7 days and indefinitely in the Out & About category. Each feature includes:
    • 100 word description
    • 8 images
    • Opportunity to embed YouTube or Vimeo clip (link provided by business)
    • Links to your website, Facebook & Instagram pages
    • Address, phone & email
    • Special offer
  • E-newsletter (12,ooo subscribers): Ad in the Bulletin Board of the next weekly newsletter (sent Thursday nights)
  • Facebook page (26,000+ followers): Your own individual post on the NSM Facebook Page.
  • Facebook group (37,000+ members): Your own individual post on the North Shore Mums Facebook group, pinned in the Announcements section for 24 hours.

Cost = $299 inc. GST

Bundle the Ultimate Guide with a listing in our Directory

Businesses are offered the opportunity to bundle their Ultimate Guide to Indoor Play Centres advertorial with an Annual Featured Gold listing in our Directory (worth $349) for extra savings! This offer is valid to existing Directory advertisers (your current listing will be extended by 12 months) and new advertisers.

The Directory gives businesses their very own page on the North Shore Mums website (in the Indoor Playcentres category) for 12 months – which means your company can be found by mums who are looking for classes 24/7, throughout the year.

Find out more about the Directory.

This is a super value way to ensure you can be found by thousands of North Shore Mums throughout the year!


Playcentre Guide Directory Value Save Cost
Featured Listing in Guide  – $299
Featured Listing in Guide Annual Featured Gold $648 $149 $499

Prices include GST.

BONUS! Any play centre who books the Ultimate $499 Package (which includes the Guide + Annual Featured Gold listing) will also receive a have the opportunity for someone from our team to come along with their kids and do a free Instagram/Facebook Story and post, live from the venue.


Advertising with North Shore Mums works! But don’t take our word for it. We’re always receiving lovely feedback from our advertisers about how effective North Shore Mums is as a marketing platform. Click here to read testimonials from our advertisers.

Image Guidelines

The images that you supply should be:

  • A selection of 5-10 photographic image that showcases your play centre in the best possible way. If you don’t have any recent great photos, we strongly recommend getting some new ones taken! Photos are quite possibly the most important aspect of this ad.
  • Please do not provide collages or flyers.

Book now!

If you’d like to be added to our Indoor Play Centre Guide, please complete the online booking form below:

  • Package

  • (prices include GST)
  • Company Details

  • Play Centre Ad

    Please enter the requested details that will appear on your feature ad in the Ultimate Guide to Play Centres
  • Select all that apply.
  • Select all that apply.
  • Approx 100-150 words. This is your opportunity to tell NSMs what you offer their family - include play equipments, facilities, extra features.
  • Do you have a special offer for North Shore Mums? For example, a discount or free bonus. Outline any T&Cs.
  • Decent photos of your play equipment & facilities are essential to help bring it to life! As they say, a picture is worth a thousand words. Photos only. No flyers or illustrations.
    Drop files here or
    Accepted file types: jpg, jpeg, png.
  • URL for playcentre video to embed into the article (YouTube or Vimeo)
  • If your play centre has other locations in Sydney, you are welcome to list the suburbs here. However, if you would like another ad for each location, you will need to submit each ad separately for each venue
  • Please provide link for readers to click for Entry Fees
  • Please provide link for readers to click for Opening Hours.
  • Please provide your Facebook page URL
  • Please provide your Instagram page URL
  • Do you have any other comments, questions or additional information for your ad?

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