Are you looking for a powerful way to reach local parents? Get your brand in their ears, through the popular Parenting Couch podcast. Sponsor an episode and have your marketing message shared by co-hosts Rachel & Sarah.
The Parenting Couch podcast launched in May 2022 and releases new episodes every fortnight (every second Wednesday).
The podcast is hosted by the Founder of North Shore Mums, Rachel Chappell and ex-radio announcer Sarah Levett. Since launching, they’ve welcomed some of the biggest parenting experts in Australia onto the podcast – including Maggie Dent, Pinky McKay, Dr Justin Coulson, Kaz Cooke and Dr Kristy Goodwin, to name but a few. Click here to view all the episodes.
The Parenting Couch podcast hosts
Sarah Levett & Rachel Chappell
Rachel Chappell (Founder, North Shore Mums)
Rachel Chappell lives on the upper north shore with her husband and three daughters (aged 8, 11 & 13). She started North Shore Mums Facebook group in 2012, when she moved to the area with lots of questions, but not many local friends to ask. A year later, she decided to take the Facebook group to the next level by launching the North Shore Mums website. Before children, she worked as a Marketing Manager in women’s magazines. Click here to listen to Episode 1, to find out more about Rachel!
Sarah Levett (Comedian, Former Radio Host & Celebrant)
Sarah Levett is a single Mum to her 10-year-old daughter. Sarah has spent much of her life treading the boards in many of Australia’s comedy clubs as a stand-up comic. She’s hosted breakfast radio shows in Geelong and Newcastle, and also been on air for Nova 96.9 in Sydney. Recently, she’s added marriage celebrant & wedding MC to her list of career credits. Click her to listen to Episode 2, to find out more about Sarah!
Sponsorship Opportunities
The Parenting Couch podcast offers exclusive sponsorship of every episode, with a host-read ad for the sponsor.
There is a one-off creative fee for the creation of the ad, but this can be used over multiple episodes – so the ads become more economical the more episodes you book.
As an exclusive sponsor, your business will get:
- Pre-roll: “This episode is brought to you by…” – Listen to example for Willoughby Council.
- 60-sec Mid-roll OR Post-roll: 60-sec ad read by Rachel & Sarah in a natural & informative way. Listen to example for Chatswood Culture Bites.
- Mega Leaderboard Banner (728×180) on website article promoting the episode. Banner artwork to be provided by client.
Advertising Rates
Rates are based via CPM on an average episode download rate of 2000.
- One episode (Post-roll): $150 + $500 creative = $650+gst
- One episode (Mid-roll): $200 + $500 creative = $700+gst
- Three episodes (Post-roll): $450 + $500 creative = $950+gst ($317 per episode)
- Three episodes (Mid-roll): $600 + $500 creative = $1100+gst ($367 per episode)
Next steps
If you’d like to sponsor an episode, please contact Bianka Ford via email – [email protected]
LISTEN TO THE PARENTING COUCH PODCAST
