Would you like to reach more local customers online? Publishing an advertorial with North Shore Mums is a powerful and affordable way to connect with your ideal buyer, using the number one parents’ platform on Sydney’s North Shore.
In addition to reaching thousands of local parents through our North Shore Mums platform (our website, e-newsletter, and social media channels), did you know that there’s another significant benefit to running an advertorial with us?
An advertorial with North Shore Mums will also improve the performance of your website, by:
- Delivering more traffic to your website
- Lifting your visibility, credibility and trust
- Turning window shoppers into buyers
- Increasing your search engine ranking
Why is it beneficial to have an advertorial on a website like North Shore Mums?
When you search almost any topic related to kids and parenting on Sydney’s North Shore, the North Shore Mums website is often at the top of the search results. This is because all our content is optimised for search, and we have a high Website Authority, meaning it is more trustworthy than similar websites.
The North Shore Mums website has a Website Authority Rating of 49 and a Domain Authority of 38, making it the highest authority site for parenting on Sydney’s North Shore. It surpasses many local mums’ websites, with a Website Authority ranging from 28 to 33.
Website Authority Rating (source: ahrefs.com, April 2025)
- dailytelegraph.com.au = 83
- visitnsw.com = 79
- ellaslist.com.au = 54
- northshoremums.com.au = 49
- hillsdistrictmums.com.au = 28
- theinnerwestmums.com.au = 33
- northernbeachesmums.com.au = 32
Why does North Shore Mums need to be transparent about sponsored content?
When we publish advertorials that are ‘sponsored content’, we need to be honest and transparent about it – to ensure we maintain trust with our readers and search engines.
Will the links in the advertorial be do-follow or no-follow?
The links in the advertorial published on our website will be ‘no-follow’ as they are sponsored. If we fail to comply with best practices, our website’s authority is negatively impacted, which ultimately affects our ranking in Google and website traffic.
While nofollow backlinks don’t directly impact search engine rankings in the same way as dofollow backlinks do, they still have value for SEO and brand awareness. They can drive traffic, build brand recognition, and contribute to a more diverse and natural-looking backlink profile.
Direct SEO Benefits:
- Traffic: Nofollow links can still drive traffic to your website, especially if they originate from reputable websites with high authority, such as North Shore Mums.
- May indirectly contribute to ranking: Google considers nofollow links as a “hint” rather than a directive, meaning they may be used for crawling, indexing, and potentially even ranking in some cases.
Indirect SEO and Brand Awareness Benefits:
- Brand awareness: Being featured on high-quality sites like North Shore Mums, even with a nofollow link, can increase brand visibility and potentially lead to more natural dofollow backlinks from other sources.
- Diversified backlink profile: A mix of nofollow and dofollow links can appear more natural and less like a manipulative link-building strategy.
- Authority: Nofollow links can still contribute to a site’s overall authority and reputation.
- E-E-A-T: Nofollow links from reputable sources can help demonstrate expertise, experience, authority, and trustworthiness (E-E-A-T).
- Reduced spam signals: Properly using nofollow links, especially for sponsored content or affiliate links, can help prevent the dilution of authority on the host site and avoid spam-related penalties.
In conclusion, while nofollow backlinks don’t directly impact search engine rankings in the same way as dofollow backlinks do, they still offer valuable benefits for SEO and brand awareness. They can drive traffic, build brand recognition, diversify your backlink profile, and help you maintain a positive online reputation.
How long do advertorials remain on the North Shore Mums website?
Advertorials remain on our website indefinitely, as long as they’re not time- or event-specific.
At the time of publication, advertorials are promoted across our newsletter and Facebook platform to reach the people you want to target. All advertorials are optimised for search engines to ensure they continue to get quality traffic for many years to come.
