E-newsletter & Facebook Packages

Want to promote your event, special offer or new launch to thousands of local mums? We have a range of E-newsletter and Facebook Packages to suit all budgets, which are a great tactical way to create awareness and generate sales. 


Advertising Packages:

We offer several advertising packages from $149 – $399 that can include a spot in the Local Bulletin Board on a weekly e-newsletter, a post on the NSM Facebook page, group and featured status for event listings.

To ensure visibility with our readers, we will ‘boost’ the Facebook post to our fanbase, specifically targeted to the business or event – to guarantee it is seen by the right demographic.

  • Standard: Spot in e-newsletter + Facebook post to NSM Facebook page (min. 1000 reach) = $149
  • Deluxe: Spot in e-newsletter + Facebook post to NSM Facebook page (min. 2500 reach) = $179
  • Premium: Spot in e-newsletter + Facebook post to NSM Facebook page (min. 5000 reach) = $219
  • Facebook Turbo: Facebook post to NSM Facebook page (min. 5000 reach) + 24-hour pinned post in NSM Facebook group = $279
  • Premium Plus: Spot in e-newsletter + Facebook post to NSM Facebook page (min. 5000 reach) + 24-hour pinned post in NSM Facebook group = $329
  • Premium Plus & Featured Event (for events only): Spot in e-newsletter + Facebook post to NSM Facebook page (min. 5000 reach) + 24-hour pinned post in NSM Facebook group + Featured Event Listing in What’s On = $399

Prices listed include GST.

To book, scroll down to the bottom of this page for the Ad Submission Form.

Examples

Weekly Newsletter

North Shore Mums emails a weekly e-newsletter to 8500 subscribers every Thursday night, which features the latest articles, promotions and weekend event listings. It also includes a ‘Local Bulletin Board’ which is a great spot for businesses to advertise events, news and special offers. Click here to view previous newsletters.

Facebook

Facebook page (17k fans): Posts will be boosted to ensure we deliver the booked number of views in the newsfeed. View the NSM FB page here.

Facebook group (29k members): Posts will be pinned to the top of the group for 24 hours. Join the NSM FB group here.

Tips

  • If you are promoting a product or service, it’s a great idea to attach some kind of special offer (e.g. free trial, discount, free delivery, value add) – to encourage clicks and response.
  • If you are seeking respondents for a survey, it’s a great idea to have a prize as an incentive for people to respond.

Image Guidelines

The image you supply must be a single landscape, photographic image – something that illustrates what you are promoting and will sell it in the best way possible! The power of a great image cannot be underestimated! It cannot be a collage, flyer, logo or an image with words over it. The reasons for this are:

  1. E-newsletter Bulletin Board – The template allows for a 320 (w) x 220 (h) pixel image, so single photographic image looks best (and any text would be illegible).
  2. Facebook – boosted posts perform best when a single photo is used. Facebook says: “Our policies previously prohibited adverts with text that covered more than 20% of an advert’s image. We’ve recently implemented a new solution that allows adverts with a text amount of greater than 20% to run, but with reduced delivery or no delivery.” So for the best reach and response, a single image is required. Click here for more details on Facebook image guidelines for boosted posts.

If you would prefer to use a video for your Facebook post, please supply a link to download the file in the ‘comments’ section. Video performs better when natively uploaded to our Facebook page.

Please provide a high quality image – we will resize and optimise.

Weekly Deadline: 12pm Tuesdays

To be included in the next available newsletter, your ad must be submitted by 12pm Tuesday.

Based on the information you provide in the online form, we will draft your ads and email them to you for your approval the week of publication. You can nominate what Thursday night you would like to your newsletter spot to appear, and your ideal date to post on the Facebook page (and we will do our best to accommodate – book early to get your desired dates).

You will also receive an email confirming that your ad has been received. If you have any questions, feel free to contact us.


Book now!

To submit an ad, complete the Booking Form below. Once submitted, you will be transferred to PayPal where you can pay by credit card, debit card or your PayPal account.

  • Package

  • Please select which advertising package you would like to book from the options below.
  • Company Details

  • Ad Details

  • Please allow at least 24-48 hours. We recommend this is NOT the same Thursday that the newsletter is emailed, and within a week is ideal.
  • This information helps the NSM Editor write your advertisement for the newsletter and Facebook post. If you are selling something, it's a great idea to include a special call to action (e.g. special discount with deadline) to encourage people to act ASAP. Ads with incentives get a much higher response!
  • Please upload an image(s) to accompany your ad here. Must be a 'clean' photo or illustration, landscape in orientation, with no words on it. Logos or flyers are not suitable.
    Drop files here or
    Accepted file types: jpg, gif, png, jpeg.
  • Must start with http:// to be accepted. Copy and paste URL from your address bar.
  • If you'd like to use a video for your facebook post, you can enter the download link here.

If you are unable to pay by credit card, debit card or PayPal, we will still receive your ad booking if you click ‘book & pay’ and will email you an invoice for payment.