If you’re looking for a sweet treat to impress your BBQ guests this Australia Day, you might want to consider serving up the mash-up of the iconic Aussie treat, the lamington, and the humble hot cross bun.
The North Shore Mums inbox gets flooded with press releases from various companies every day, and it has to be something pretty special to get our attention. But when we read that two of our favourite sweet treats were hooking up for Australia Day & Easter, we knew we had to share the news about the Coles Lamington-flavoured Hot Cross Bun!
The lamington buns are made with chocolate in the dough itself, with choc chips, shaved coconut chunks, and soft raspberry jellies dotted throughout. Delicious!
Although we’re often shocked to see hot cross buns in stores on Boxing Day (“it’s too soon!!! Christmas isn’t even over!”), the statistics tell a different story. Since launching hot cross buns on Boxing Day, more than 11 million hot cross buns have been sold at Coles stores nationally!
What’s the rationale behind the Lamington Hot Cross Bun?
Coles Senior Category Manager Freddie Hancock said that customers are becoming increasingly open to new flavours when done right.
“We know Australians love traditional products that have a nostalgic pull but with a modern-day twist – and we think we’ve got a winner here with our new lamington hot cross buns just in time for Australia Day.”
“We’re always listening to customer feedback to determine new product launches, and it’s important for us to have some fun with flavours and shake up the hot cross bun market to give customers something they’ve never had before, but ultimately it has to taste great. We’ve spent months fine-tuning the recipe to make sure we have the perfect flavour profile of a lamington in a hot cross bun using its traditional pairing of chocolate, coconut and raspberry.”
Want to try a Lamington Hot Cross Bun?
The Lamington Hot Cross Buns have just launched into 700 Coles stores today or pop it on your online shopping list! They’re $3.50 for a 4-pack.
Best served toasted and slathered in butter. Go on, you deserve a baked treat!