NSM Founder Rachel was invited into the Triple H studios in Hornsby, to chat with Alexi Boyd on her program called ‘Small Biz Matters’ – a half hour program each week where you can work ON your business rather than IN it.
After being awarded the NSW Government Local Woman of the Year for Hornsby on Sunday 15 December, Rachel Chappell was invited by Alexi Boyd into local radio station Triple H to share her journey with North Shore Mums, and how she turned a facebook group into a thriving business.
In the interview, she answers the following questions (and a whole lot more!):
- Tell us about your small business journey and what led to you starting North Shore Mums?
- Why do you think it’s important for businesses to integrate community involvement into their business plan and what’s your top tips on how to grow that relationship?
- Do you think it’s an advantage to employ locally and what benefits does it provide for your business and also the local community?
- It’s not always a smooth ride so what Do’s and Don’t wisdom can you impart on those just starting out in business?
- What’s your ultimate dream for your business?
Listen to the interview
So if you’re keen to hear about the NSM journey, listen to the interview below! Jump in the car or plug in your earphones and go for a walk. And if you’ve got any questions or comments, pop them below!
Click here to listen on iTunes Podcast, or listen below.
The North Shore Mums Journey
North Shore Mums started as a Facebook group in May 2012, when Rachel Chappell moved to Sydney’s leafy North Shore with her husband, toddler and new baby. With lots of questions about things like childcare centres, kid-friendly cafes, the best playgrounds and doctors… and only a few local friends to ask, she realised she wouldn’t get the answers from her immediate social circle.
So, on a whim, she created a Facebook group called North Shore Mums, to help her connect with other local mums.
The quick growth of the Facebook group indicated a huge need in the market for information and resources for local mums, so with a background in magazine marketing, Rachel decided to launch her own online business by creating a website.
Just over a year later, in August 2013, she launched the North Shore Mums website to provide a platform where all the common questions and issues could be found in an organised space. The website features articles by written by local mums, an up-to-the-minute events guide, Directory brimming with fabulous local businesses, a Job Board featuring family-friendly roles, as well as special offers and competitions. It also provides local businesses with a cost-effective advertising platform for reaching local mums.
North Shore Mums has fundamentally transformed the way local mums connect on Sydney’s North Shore. There was a huge gap in the market for information and support for local mums, and North Shore Mums has filled that need.
Now, with over 100,000 monthly website visitors and 30,000 members of the Facebook group, North Shore Mums has established itself as the premier online destination for local families.
About Small Biz Matters
Small Biz Matters is a weekly radio show on community radio station Triple H 100.1FM – it’s the half hour program where you work ON your business rather than IN it.
It is the voice of small business in Hornsby bringing to you the experts, advice, education and current affairs that matter to small business. Guests include local lawyers, accountants, marketing gurus, politicians, and many other experts in their fields who provide listeners with expertise to help their grow their business.
Listen live each Tuesday at 9am on Triple H 100.1FM or you can podcast shows from their website.
About Alexi Boyd
Alexi Boyd is an expert in Small Business Advocacy and Education. Presenter of the radio show Small Biz Matters; Biz Hacks presenter and educator, specialising in compliance. A fully qualified BAS Agent, she has over 15 years experience in corporate EA work, Office Management and running a family business. Alexi is passionate about teaching her clients to be empowered and in control of their own admin.
Locally she is involved in school fundraising for Hornsby North PS, committee member for Hornsby Chamber of Commerce, environmental volunteering and hosts her own weekly radio show; Small Biz Matters on Triple H 100.1FM; Hornsby Local Community Radio.