Ever wanted to meet like-minded mums, but find it hard to connect? The Mothers Den Brunch sessions are a monthly event designed to bring together mums who are building businesses. North Shore Mum Nicole Cubbin went along to Collaroy’s meeting on March 30 and came away inspired.
As a busy mum and a small business owner, I guess you could call me a ‘mumpreneur’. The term mumpreneur is thrown around a lot these days however the Australian Bureau of Statistics have found that home based businesses are the fastest growing small business sector in the Australian economy and women are three times more likely to start one than men. For me it was a no brainer, as running my own business from home gives me the flexibility to be with my girls when I need to and work around their schedule. However, it can also be quite lonely, so when I saw The Mother’s Den were holding monthly brunches for like-minded mumpreneurs, I couldn’t wait to attend.
The sessions are run once a month on the lower North Shore or Northern Beaches. In March I attended the brunch at The Collaroy Hotel which was not only inspiring but also offered stunning views over Collaroy Beach. Having been to their February brunch session in Cammeray, I had a pretty good idea of what to expect however the guest speakers from ‘In Good Company’ were a key drawcard for me. Vanessa and Dana are experts in brand marketing and PR, an area of business that is constantly evolving and one that I wanted to focus on this year.
The morning started with some mingling whilst we indulged in brunch and coffee. I managed to chat with many wonderful like-minded women in all types of businesses from chiropractors, to graphic designers and maternity transition coaches. Social media details and business cards were exchanged before we settled down for the guest speakers. During the session, we were able to break off in small groups and discuss what we had learnt.
I found the speakers to be full of invaluable information in terms of establishing what is meaningful about my brand and also PR strategies. Some key takeaways for me were that customers and readers are after authentic and honest branding with no ‘fluff’. Also that branding must be consistent across all touch points including your website, brochures, business cards and social media. Finally, on the brand marketing side I was so relieved when Vanessa said to just focus on one social media account and execute it well – phew! Dana offered some useful strategies around DIY PR which is exactly how small businesses operate, without the budget to engage a PR firm.
Finally I must mention one of the best elements of The Mother’s Den brunch sessions, the childcare! Upswing are the providers of childcare and all the little ones play together in a separate room at the venue. They are close enough for you to check on them or for a carer to come and get you if there is a problem. Miss 3 had a ball and even made her own necklace.
I can’t recommend these brunch sessions enough! If you are a mumpreneur or thinking about starting your own business make sure you get along to the next event, as you’ll not only learn something from the speakers but you also might make some great business connections!
Images courtesy: Lion & Cub Photography
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