Joode was born when Melbournian Sarah Willmott couldn’t find the right socks for her care package business, Feel Better Box. All she wanted was beautiful and comfortable socks that made her smile without being too in your face.
Simple, right? Nope!
So as an owner of two successful businesses and a self-confessed sock connoisseur, Sarah decided to do it herself. And during a global pandemic no less. Hey, why not?
Joode was born.
Joode is a passion project created to fill that foot-sized hole in your shopping cart. We can’t wait to share these socks with you.
Joode. Socks that are easy on the eyes and easy on your feet.