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Advertise: North Shore School Guide

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School-Students-Uniform

Choosing the right school for your child is one of the biggest and most important decisions a parent will ever make. It’s a very popular topic of conversation amongst parents in the real world, as well as in Facebook groups like North Shore Mums.

To make this complex decision easier, North Shore Mums publishes an annual School Guide, which is aims to bring all the important factors that need to be considered into one easy-to-read guide – whilst also providing schools with the perfect platform to promote Open Days & School Tours at the start of the new school year. This guide remains on the website throughout the year, and is optimised for search engines, ensuring it is easily found when parents are searching for schools online.

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Exposure in the North Shore Mums Essential Guide to Schools

North Shore Mums website homepage, 22 February 2021

The North Shore Mums Essential Guide to Schools 2021 edition launched on Monday 22 February 2021. A spot in the guide ensures your school will be found where local parents are searching for schools. Each school will receive the following exposure as part of our Essential Guide to Schools package:

    1. Advertorial on northshoremums.com.au

    School advertorial article on northshoremums.com.au which features all the schools. Each school feature will include the school description & essential details, image gallery and call to action (e.g. book a tour, open day date).

    This campaign will feature on the North Shore Mums homepage for at least one week (150,000+ visitors per month) and also in the Parenting section of the website until December 2021. The article will be optimised for search engines, to ensure it receives strong page views throughout the year.

    View the 2021 editions:

    2. E-newsletter (12,000 subscribers)

    School listing in the dedicated School Guide 2021 e-newsletter. View the 2021 School Guide e-newsletter.

    Late Entry Note: As the solus newsletter was sent on 22 February 2021, your e-newsletter ad would appear in the first weekly e-newsletter (sent Thursday nights).

    3. Facebook page (24,500 followers) & Facebook group (35,000 members)

    Post on each of the North Shore Mums Facebook page and Facebook group. This can be scheduled on a date that suits your event, to maximise response and lead time.

    Cost for the website feature, newsletter & facebook ads = $399 (inc. GST)

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    Packages

    To further increase your exposure across the North Shore Mums platform in 2021, we have created a range of discounted advertising packages, that can include a listing in the Directory, banner advertising or additional editorial and newsletter support. These can be used at other times during the year to promote other events (open days, scholarship applications, fetes, markets etc).

    All prices are inclusive of GST.

    Silver Package

    • School Guide – spot in the guide, Solus newsletter, Facebook page & group post ($399)
    • Annual Featured Gold listing in Directory ($319)

    Value = $718 | Cost = $650 (save $68)

    Gold Package

    • School Guide – spot in the guide, Solus newsletter, Facebook page & group post ($399)
    • Annual Featured Gold listing in Directory ($319)
    • Featured What’s On listing ($99)
    • Premium E-newsletter & Facebook package ($329)

    Value = $1146 | Cost = $990 (save $156)

    Platinum Package

    • School Guide – spot in the guide, Solus newsletter, Facebook page & group post ($399)
    • Annual Featured Gold listing in Directory ($319)
    • Featured What’s On listing ($99)
    • Premium E-newsletter & Facebook package ($329)
    • Banner Advertising: 4 weeks Gold Top Mega Leaderboard ($990)

    Value = $2136 | Cost = $1690 (save $446)

    Overview of the other advertising options

    Directory: Annual Featured Gold listing

    (included in the Silver package)

    An Annual Featured Gold listing in our Directory will give your school its very own page on the North Shore Mums website, which can feature a promotional video, up to 10 images, a 2000 character description, and all your contact details (address, phone, website, social media). It’s a great place to be found by mums actively looking for school options on the North Shore. View the School Directory.

    Click here to find out more about the Directory packages and exposure.

    Premium E-newsletter & Facebook package

    (included in the Gold package)

    Our Premium E-newsletter & Facebook package is ideal to promote School Open Days, Scholarships and other community events. It includes:

    • Enewsletter (12,000 subscribers) – ad in one weekly e-newsletter Bulletin Board
    • Facebook page (24,000 followers) –  post to North Shore Mums Facebook page (boosted to reach a guaranteed 3000 views)
    • Facebook group (35,000 members) – 24-hour pinned post in the ‘Announcements’ section of our Facebook group

    More details about these packages can be found here.

    Featured What’s On listing

    We have a category in our What’s On section for School Open Days. Featured event listings are at the top of the category (and in chronological date order), to increase visibility. This is ideally used with your Premium E-newsletter & Facebook package.

    Banner Advertising: 4 weeks Gold Top Mega Leaderboard

    (included in the Platinum package)

    Banner advertising is a great way to boost overall awareness of your school. The Gold Mega Leaderboard is position at the very top of the website next to the North Shore Mums logo. It delivers huge impact, and is our most premium advertising spot. You’ll definitely get noticed here! Click here to find out more about banner advertising

    Book now!

    If you’d like to be featured in the North Shore Mums Essential Guide to Schools campaign, click on the button below to complete the online booking form with all the details for your ad. We will send you an invoice for the selected package.

    Booking deadline is Friday 12 February 2021.

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