Want to promote your event, special offer or new launch to thousands of local mums? We have a range of E-newsletter and Facebook Packages to suit all budgets, which are a great way to create awareness and generate sales.
We offer several advertising packages that can include an ad in the Bulletin Board of a weekly e-newsletter, a post on the North Shore Mums Facebook page, pinned post in the Announcements section of the Facebook group and featured status for event listings.
To ensure visibility with our readers, we will ‘boost’ the Facebook post to our fanbase, specifically targeted to the business or event – to guarantee it is seen by the right demographic for your business.
|E-newsletter Bulletin Board||Facebook page (boosted reach)||Facebook group Announcement||Price (inc. GST)|
Promoting an event? You can also add on a Featured What’s On listing for the discounted price of $70 (usually $99).
Weekly E-newsletter: Bulletin Board
North Shore Mums emails a weekly e-newsletter to 11,5000 subscribers every Thursday night, which features the latest articles, promotions and weekend event listings.
It also includes a Bulletin Board where businesses can advertise local events, news and special offers. Each ad includes a photographic image, catchy headline, approx. 30-35 words and three hyperlinks for more info.
Facebook page posts will be boosted to ensure we deliver the minimum number of views in the newsfeed. View the North Shore Mums Facebook page here.
Facebook group posts will be pinned in the Announcements section of the group for 3 days. It will be the top pinned post for minimum 12-24 hours. Join the North Shore Mums Facebook group here.
Tips for an ad that gets results!
- If you are promoting a product or service, it’s a great idea to attach some kind of special offer (e.g. free trial, discount, free delivery, value add) – to encourage clicks and response.
- If you are seeking respondents for a survey, it’s a great idea to have a prize as an incentive for people to respond.
The image you supply must be a single landscape, photographic image – something that illustrates what you are promoting and will sell it in the best way possible! The power of a great image cannot be underestimated! It cannot be a collage, flyer, logo or an image with words over it. The reasons for this are:
- E-newsletter Bulletin Board – The template allows for one 600 (w) x 400 (h) pixel image, so single photographic image looks best (and any text would be illegible). Don’t worry, we will resize it for you!
- Facebook – If you have a lot of fantastic images that showcase your product or service, submit them all! We can create a photo gallery with up to 5 images. If you don’t have lots of images, one image is fine
Please provide high quality images – we will resize and optimise.
Images for Facebook:
Facebook says: “Our policies previously prohibited adverts with text that covered more than 20% of an advert’s image. We’ve recently implemented a new solution that allows adverts with a text amount of greater than 20% to run, but with reduced delivery or no delivery.” So for the best reach and response, images with little or no text still perform best.
Prefer to use a video for your Facebook post?
If you would prefer to use a video for your Facebook post, please supply a link to download the file in the ‘comments’ section. Video performs better when natively uploaded to our Facebook page.
Weekly Deadline: 12pm Tuesdays
To be included in the next available newsletter, your ad must be submitted by 12pm Tuesday.
Based on the information you provide in the online form, we will draft your ads and email them to you for your approval the week of publication. You can nominate what Thursday night you would like to your newsletter spot to appear, and your ideal date to post on the Facebook page (and we will do our best to accommodate – book early to get your desired dates).
You will also receive an email confirming that your ad has been received. If you have any questions, feel free to contact us.
To book your ad, simply complete the online booking form below. We’ll email you a preview of the ads for your approval before publication!