NSM Facebook Group Guidelines

The North Shore Mums Facebook Group is a place where you can connect with other local mums, ask questions, ask advice, share some insider knowledge and basically help and support one another.

To ensure things run smoothly, we have a few guidelines in place. If you see any posts that do not adhere to the guidelines, please report it via the ‘Report To Admin’ option (there is a small down arrow to the right of the post). If you’ve had a post removed, it is most likely because it doesn’t adhere to the Group Guidelines below. Please don’t be personally offended. We do it to ensure North Shore Mums remains a positive place to chat.

North Shore Mums reserves the right to delete posts, comments and remove members from the group who breach these guidelines.


Some topics can be a bit controversial, so when posting or responding to a post, please be respectful of people’s opinions or methods, especially if they differ from yours. Do not be rude, sarcastic, nasty or engage in bullying. Unless you would make the comment face-to-face, then negativity does not have a place in our online space. We will remove at our discretion any negative or abusive comments, and members who purposely incite disharmony will be removed from the group.


North Shore Mums was created to provide a positive environment that is non-judgemental and supportive. Do not use North Shore Mums to criticise other individuals through ‘rants’ or ‘to the mum who…’ type posts. If you witness an event in the ‘real world’ that is concerning, rather than posting your shock/dismay to the Facebook group, we encourage you to first report it to the proper authorities to deal with (for example, security guards, police). We reserve the right to remove any ‘mummy shaming’ posts.


Do not use North Shore Mums to complain about products, local businesses or companies. If you’ve had a bad experience with a company, contact the company directly to let them know about your issues and to get them resolve it directly. Complaining in a public forum like North Shore Mums can have devastating consequences for a business, and only shows one side of the story. North Shore Mums will not be held accountable for any such comments made by members. We would encourage you to read this Fact Sheet about Defamation on Social Media.


The North Shore Mums Facebook group can be a very attractive demographic for businesses to promote themselves, but this is not allowed. All business posts (including links to blogs, websites, Facebook pages and Facebook groups) will be deleted, and members who are repeat offenders will be removed from the group.

Want to recommend a local business to the group?

North Shore Mums aims to be a Facebook group where our members can get trustworthy and genuine recommendations.

You can only recommend a business if you have personally used them and if you do not have a personal (friend or family) or business relationship (employee, contractor, networking group) with that business. If it becomes obvious that a member is always recommending a business, then these posts will be deleted and the member warned. If we are informed that any member receives financial compensation for making a recommendation, we will remove them without warning. If you are aware of any members who are recommending businesses with whom they have a personal or professional relationship or receive reward or incentive, please contact us.

If you’ve had an incredible experience with a local business, and want to give them an endorsement or recommendation to the group, you are welcome to do so during Business Hour (1st and 3rd Tuesday of the month, 8-9pm). We contain it to this hour, as it is not possible for admin to verify whether it is a genuine, unprompted recommendation from a new client, or someone who is affiliated with the business and looking to promote themselves.

Want to suggest yourself as a supplier for a product or service?

If a member is looking for recommendations for a local service, you are only allowed to suggest your own business if:

  1. You advertise on the North Shore Mums website (listings start at $12/month) – http://ed.gr/bnjco
  2. It is a CURRENT post (posts that have been active in the last 24 hours). Please do NOT ‘search’ for older posts and comment on these.

We have implemented this policy to give more support the businesses that support our community.

Multi-level Marketing Companies

Members who work for Multi-Level Marketing companies (such as Isagenix, Arbonne, Herbalife, Avon etc) are not permitted to promote or sell their products or company in response to posts. They can identify themselves as representatives of those companies and invite interested members to PM them (for example, ‘I sell Isagenix, feel free to PM me for more information’ or ‘I sell skincare products for Arbonne, if you want to know more about selling this product, please PM me’, but any active promotion of products is not permitted.

Other policies

Discreet business posts are not allowed. This includes posting photos of something you are proud of but are in the business of selling, it includes thank you to those that use your product or service and it may include asking people’s opinions about something you sell.

Business ‘baiting’ or research posts are not allowed – such as questions about how to market your business, how much you should charge for your services, whether people would be interested in XX service. If you have a genuine question about running a business and want to connect with like-minded business mums, join the North Shore Business Mums group.

If you run a blog or website, you are not permitted to share links or copy and paste excerpts from articles in the group. All bloggers are very welcome to post a free ad during Business Hour.

Business Hour

Business Hour is held in the NSM Facebook Group on the 1st and 3rd Tuesday of the month between 8pm-9pm. This is ONLY open to members who advertise on the website, as a way of giving them additional support and exposure. Click here for more information about Business Hour.


Members are not allowed to send unsolicited private messages to members of North Shore Mums about their business. Members who directly SPAM people will be removed from the group without warning. If you receive unsolicited messages, please alert admin ASAP.


North Shore Mums is a supportive and closed community where members post personal and intimate information. If it is
 determined that members are using information gleaned from the Facebook group
 to poke fun at other members, or damage the name of the group in 
general (be it on Facebook, in another group or a blog/website), they will 
be removed. Members should respect 
the privacy of the members and the group.


If you post a medical question to the group, please be mindful that the responses given are based on other people’s personal experiences. Whilst it is helpful to get lots of opinions and suggestions, please note that it should never replace speaking to a doctor or healthcare professional.

Below is a list of local health services who can provide qualified advice and care:

  • GP: See your Doctor (or qualified specialist) if you have general medical concerns.
  • National Home Doctor Service: For after hours home visits by a GP. This is a BULK BILLED service, as long as you have a valid Medicare Card. Doctors on the road from 6pm weeknights, 12 noon Saturday, all day Sunday and public holidays. Phone: 13 7425 (13-SICK).
  • Health Direct: If you want immediate health advice and information over the phone. Available 24 hours. Phone: 1800 022 222.
  • Poisons Information CentreCall the professionally staffed Poison Information Centre if you have questions about something ingested. Phone: 13 11 26.
  • Pregnancy, Birth and Baby Helpline – For general advice and counselling about pregnancy, childbirth and parenting in the first year. Phone: 1800 882 436
  • Emergency – For serious illness or injury that is critical and requires urgent attention, call triple zero (000) for an ambulance or go to the emergency department of your local hospital. Phone: 000.

North Shore Mums accepts no responsibility for the advice given by members.


No posts relating to vaccinations. This is an inflammatory subject which always escalates very quickly, with two sides unable to agree, nasty comments being made and general upset in the group. Any posts about vaccinations will be deleted.

If you have any questions about immunisations, we strongly encourage members to consult with a qualified medical professional. Credible information can also be found on the Australian Government’s Department of Health website.


Posts containing swear words will be removed.


When posting a photo, please be aware that some members might be sensitive to images (stress, anxiety, phobias). Where photos are needed, please include a ‘pic in comments’ blurb, so the image can only be seen if people click on the post). This might include anything creepy or crawly, bleeding or oozing, or anything that has been used in a horror movie (eg clowns, heights and dead animals). Use your judgement and consider fellow mums.


For your personal safety, we advise you against posting personal information such as email addresses, home addresses or phone numbers. We also advise against posting full names of your children and other identifiable information, such as the name of their school. Publishing personal information could bring unwanted danger.


There are other groups specifically for this, such as:


  • Market Research or other research projects (such as school, university or business)
  • Trading Cards
  • Voting
  • Real Estate – selling, renting, house sitting or looking for property
  • Babysitting/Nanny – no posts looking for babysitting or nannying work
  • Positions Vacant – if you have a role that would suit a local mum, you can advertise it on the Job Board. Click here for more details.
  • Charity or ‘gofundme’ donation requests – as we are unable to verify the legitimacy of any requests for donations, we do not allow any posts asking for money or good donations.
  • Ingestible Weight-Loss Products – recommendations for ingestible weight-loss products (such as milkshakes, supplements and tablets) from network marketing companies.


If you are a blogger, writer or journalist, it is not acceptable to use posts from the Facebook group for the basis of an article. This applies to both professional and amateur writers. If you would like to write a story, you must first request permission by emailing the admin of the group. If approved, you must also obtain permission from the members involved before using quotes from the group. Names should never be used, unless permission has been given. Journalists who do not respect people’s right to privacy will be removed from the group immediately.

Likewise, if you are looking for people for a story, you are not permitted to post a request on the group page. You must email the details to the admin of the group and, if appropriate, we will post on your behalf.

If you have any other questions, please read our Frequently Asked Questions.