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NSM Editorial Guidelines

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Whether you’re a mum who wants to write about an experience, or an expert in your field and want to write a relevant article, we welcome articles for the North Shore Mums website… ‘for mums, by mums’.

Articles must be relevant and interesting to mums living on the North Shore, and contributors should be mums living on the North Shore.

To ensure consistency across the North Shore Mums website and adhere with copyright laws, we have developed the following guidelines. If you have any questions, please email [email protected].

Writing to promote your business

Writing articles for the website is a very effective way of building a profile as an expert in your particular field and getting free exposure for your business.

In order for us to provide editorial support to businesses, we require you to have (at a minimum) an Annual Featured Gold listing in the North Shore Mums Directory, or engage in other regular advertising on the website.

We know through experience that mums do not want to read an article that is worded like a press release for the business. Articles should be about a general topic that relates to your business that is interesting and relevant to North Shore Mums. At the end of the article, you will then get a sentence or two that can include a special offer or links for more information.

  • For example: a dietitian could write an article on ’10 super foods to keep you healthy this winter’, then at the end of the article have the line, ‘For more information on nutritious foods and staying healthy and in shape, please contact dietitian Sue Barbell on XXXX or website.’ In this way, the story has a better chance of being read, and the business gets exposure, too.

If you plan to write several articles for the website (one every 2-3 months), we can set up a personal bio to appear at the end of all of your articles.

The article

  • All text — even sections of text — must be original and exclusive to North Shore Mums. This is for a few reasons. Firstly, so that North Shore Mums is the source of the information in the article and secondly, so that Google doesn’t penalise North Shore Mums in web searches. We also do not want to put you or the website at risk of plagiarism.
  • Articles must be about an interesting topic that is informative to readers of North Shore Mums and broken up into sections for easy reading. Think along the lines of paragraphs that have subheadings, bullet points, and so on.
  • Articles are generally 600-800 words in length. If you need to go over, please try to keep it under 1000 words.
  • Please write in first or second person so that the article is of a casual and personal nature, apart from the final sentence used for a business plug (see FOR BUSINESSES, BLOGGERS ETC below).
  • All articles will be edited by North Shore Mums prior to publication.


  • Images are just as important as the words! A great feature image will entice the reader in and encourages them to click.
  • All articles have a ‘feature image’ – this is the image that sits at the top of your story and also is the thumbnail on the homepage and in categories. This should be a photographic image that is landscape in orientation.
  • We can also include other images in the article (either embedded within the text or as a separate gallery), so feel free to supply more images if you have them.
  • In order to comply with copyright laws, we CANNOT accept images that you have found on  Google images, Instagram or someone else’s website. Please note that for ALL images, you will need to be either take the photographs yourself, purchase them for use on the North Shore Mums website, or have permission to use them on the North Shore Mums website. Let us know if you don’t have anything suitable, and we can source something from our image library. 
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