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Advertise: North Shore Mums Essential Guide to Obstetricians

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advice to new mums

Finding out you’re pregnant is one of the most joyous moments of life. But it can also be the most overwhelming! Choosing an obstetrician to share the pregnancy and birth journey with is a big decision, and we want to make it easy for new parents by publishing a guide that showcases lots of wonderful local Obstetricians on the North Shore.

Publishing: Monday 5 July 2021

Booking & Creative Deadline: 5pm, Wednesday 23 June 2021


One of the most frequent ‘anonymous’ questions we get in our Facebook group, is recommendations for Obstetricians. In those early days before mums can announce their pregnancy – yet still need to book prenatal care – mums have a million questions, but don’t want to be identified.

To make it easier for parents to find the information they need instantly, North Shore Mums will be publishing a North Shore Mums Essential Guide to Obstetricians on Monday 5 July 2021. This guide will remain on the website throughout the year, and is optimised for search engines, ensuring it is easily found when parents are searching for obstetricians and local hospitals online.

Exposure in the North Shore Mums Essential Guide to Obstetricians

Each Obstetrician will receive the following exposure as part of our Essential Guide to Obstetricians package:

    1. Advertorial on northshoremums.com.au

    Obstetrician advertorial article on northshoremums.com.au which features local options. Each Obstetrician feature will include a description & essential details, image and video (if you have one).

    This campaign will feature on the North Shore Mums homepage for at least one week (84,000+ visitors per month) and also in the Pregnancy & Birth section of the website for 12 months. The article will be optimised for search engines, to ensure it receives strong page views throughout the year.

    2. E-newsletter (12,000 subscribers)

    Listing in the dedicated e-newsletter. View an e-newsletter example

    3. Facebook page (25,000 followers) & Facebook group (35,000 members)

    Post on each of the North Shore Mums Facebook page and Facebook group.

    Cost for the website feature, newsletter & facebook ads = $399 (inc. GST)

    Packages

    To further increase your exposure across the North Shore Mums platform in 2021, we have created a range of discounted advertising packages, that can include a listing in the Directory, banner advertising or additional editorial and newsletter support.

    All prices are inclusive of GST.

    Silver Package

    • Obstetrician Guide – spot in the guide, Solus newsletter, Facebook page & group post ($399)
    • Annual Featured Gold listing in Directory ($319)

    Value = $648 | Cost = $599 (save $49)

    Gold Package

    • Obstetrician Guide – spot in the guide, Solus newsletter, Facebook page & group post ($399)
    • Annual Featured Gold listing in Directory ($319)
    • Premium E-newsletter & Facebook package ($329)

    Value = $1047 | Cost = $949 (save $98)

    Platinum Package

    • Obstetrician Guide – spot in the guide, Solus newsletter, Facebook page & group post ($399)
    • Annual Featured Gold listing in Directory ($319)
    • Premium E-newsletter & Facebook package ($329)
    • Banner Advertising: 4 weeks Gold Top Mega Leaderboard ($990)

    Value = $2037 | Cost = $1699 (save $338)

    BOOK NOW

    Overview of the other advertising options

    Directory: Annual Featured Gold listing

    (included in the Silver, Gold & Platinum package)

    An Annual Featured Gold listing in our Directory will give you a dedicated page on the North Shore Mums website, which can feature a promotional video, up to 10 images, a 2000 character description, and all your contact details (address, phone, website, social media). It’s a great place to be found by mums actively looking for obstetricians on the North Shore. View the Obstetricians Directory.

    Click here to find out more about the Directory packages and exposure.

    Premium E-newsletter & Facebook package

    (included in the Gold & Platinum package)

    Our Premium E-newsletter & Facebook package is ideal to promote special offers & events. It includes:

    • Enewsletter (12,000 subscribers) – ad in one weekly e-newsletter Bulletin Board
    • Facebook page (24,000 followers) –  post to North Shore Mums Facebook page (boosted to reach a guaranteed 3000 views)
    • Facebook group (35,000 members) – 24-hour pinned post in the ‘Announcements’ section of our Facebook group

    More details about these packages can be found here.

    Banner Advertising: 4 weeks Gold Top Mega Leaderboard

    (included in the Platinum package)

    Banner advertising is a great way to boost overall awareness of your practice. The Gold Mega Leaderboard is position at the very top of the website next to the North Shore Mums logo. It delivers huge impact, and is our most premium advertising spot. You’ll definitely get noticed here! Click here to find out more about banner advertising

    Book now!

    The guide will be published on Monday 5 July 2021.

    If you’d like to be featured in the North Shore Mums Essential Guide to Obstetricians campaign, click on the button below to complete the online booking form with all the details for your ad. We will send you an invoice for the selected package.

    Booking & creative deadline is 5pm Wednesday 23 June 2021.

    BOOK NOW

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