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Mother’s Day Promotion

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Do you have a product or service that makes an ideal Mother’s Day gift? Promoting it to North Shore Mums in the lead up to Mother’s Day is a great way to generate sales! 

With Mother’s Day just around the corner, mums are looking for ideas about what to get their own mums… plus, they’re not shy in suggesting gifts to their husbands, partners or children!

Why run a special offer?

Increased Brand awareness

It gives your business strong exposure across the North Shore Mums platform, when our readers are actively looking for gift ideas and ready to purchase. It also helps get your brand on the radar for future purchases!

Immediate sales

A special offer provides an incentive to ‘get in quick’ to get the discount.

“I ran a promotion with North Shore Mums for Cubs & Co. personalised caps for Father’s Day, and was delighted with the results. I had direct sales from the campaign and an increase in social engagement as a result. As a small start-up company, every cent counts. I was so happy with the results I saw from the campaign, that I’m doing another campaign with North Shore Mums for Christmas.” – Mandi Binder, Cubs & Co.

Exposure: Mother’s Day Gift Promotion 

Promotions are special offers that are listed in the ‘Offers’ section North Shore Mums website for two weeks. Each package includes the following exposure:

  • Website – Dedicated promotions page on the North Shore Mums website for 2 weeks, with homepage exposure. This page includes:
    • Description of your products or services
    • Details of the offer & how to redeem
    • Photos that showcase your business and the offer
    • Video (optional, if you have one – provide us with a YouTube or Vimeo link to embed)
  • E-newsletter (12,000 subscribers) – Spot on weekly e-newsletter, emailed Thursday nights
  • Facebook page (26,000 followers) – Post on North Shore Mums Facebook page
  • Facebook group (37,000 members) – 24-hour pinned post in Announcements section of Facebook group
  • Instagram (9000 followers) – Post on North Shore Mums Instagram page, and ‘linkinbio’ on shorby.

Types of offers

Your exclusive offer will be something that best suits your product or service range. Here are a few ideas…

  • Enter promo code NSMMUM for 10% off shopping cart
  • Enter promo code NSMMUM for free shipping
  • Enter promo code NSMMUM for free XX gift with every spend over $XX
  • Mention North Shore Mums in store (or show this page on your mobile) for XX

Be sure to include Terms & Conditions – e.g. new customers only, code can only be used once, expiry date.

Value Advertising Packages:

Facebook boost +5000 reach

To ensure your Facebook post reaches lots of mums in your demographic, you can choose to boost your post to a minimum reach of 5000. If you decide not to boost, the post reach will be purely organic (though you can ask friends and family to like and comment on the post to help with engagement!).

Mother’s Day Gift Promotion + Directory

Save even more by bundling your Mother’s Day Promotion with a 12-month Annual Featured Gold listing in the Directory. This offer is valid to existing Directory advertisers (your current listing will be extended by 12 months) and new advertisers.

The Directory gives businesses their very own page on the North Shore Mums website for 12 months – which means your company can be found by mums 24/7, throughout the year. Click here to find out more about the different Directory listing options.

Mother’s Day Gift Promotion + Directory + 2 weeks MREC

Improve your exposure across the North Shore Mums website with a 2-week banner campaign! The MREC appears on all pages of the website, so is a great option for increasing brand awareness. Find out more about banner advertising.

Packages

Mother’s Day Package Value Save Cost
Promotion $399 n/a $399
Promotion + Directory $748 $149 $599
Promotion + Directory + Banner $1,133 $284 $849

All prices inc. GST

Next steps

  • Complete the online booking form below.
  • The editorial team will create your promotional page based on the information provided.
  • We’ll email you a password-protected link to view and approve the page.
  • Once approved, we’ll schedule it to go live!
  • Please allow at least 5 business days for the promotion to appear on the website, otherwise you can request a specific date that you would like the promotion to launch and we will do our best to accommodate.
  • Directory – we’ll either renew or create your listing
  • Banner – we’ll be in touch with specs and to find out when you’d like to run it.

Book now

  • Package

  • Prices include GST
  • Would you like to boost your Facebook page post?
  • Company Details

  • Details for the advertorial

    All ads will be edited and written in the NSM style and emailed to you for approval.
  • Please write a detailed description about your products or services. We will use the information you write here to draft your ad. Be sure to sell the gifts, products or services in the best possible way, keeping in mind the target audience.
  • How can people buy your product? Include website link or physical shop location(s) here.
  • Outline the promotion. For example, free delivery, discount, free XX with purchase. Include any promo codes, expiry dates or T&Cs.
  • Upload up to 4 images to showcase your products or service. The images should be: * Photographic * Horizontal in orientation (not portrait). * It cannot be a collage of photos or a flyer. There cannot be any words or logos on the image. * Under 1MB in file size
    Drop files here or
    Accepted file types: jpg, jpeg, png.
  • Finally...

  • Let us know here!

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