Tips for a Directory listing that gets results!

The NSM Directory is the most popular section of the website, and is widely used by our thousands of monthly visitors. But, it’s not enough to simply ‘have a listing’ in the North Shore Mums Directory. If you want to get calls (and new customers!), it is so very important that your listing sells your business in the best way possible. 

Whether you are listing your business for the first time or want to improve your existing listing, please read through our tips on how to create a listing that gets results.



This is the section where you can really tell North Shore Mums about all the services that you provide and why they should choose your business. This should be used to help entice a customer to find out more about the products or services you offer.

With a Silver listing you have up to 1000 characters (approx. 150-200 words) and with a Gold listing you have up to 2000 characters (approx. 300-400 words) available to use.


Strong images are crucial! Business listings with high quality images that showcase the business in the best possible way get many more enquiries than those with none, poor quality or stock images. If a potential customer sees attractive images showing off your products or services and your team, it makes it an easy choice to trust your business over one without any images.

You are entitled to up to 5 images with a Silver listing and 10 images with a Gold listing, so make sure you use them all.

  • Size: Images that are landscape in orientation (rather than portrait) look best in the slideshow. Ideally they should be resized to 600 pixels (wide) x 400 pixels (high) and under 500kb.
  • There are lots of free websites where you can resize images and reduce the file size. We recommend Web Resizer.
  • Image ideas – logo, professional headshot, staff in action, awards, your service area (e.g. reception, waiting rooms, consulting rooms), examples of your work. Basically anything that illustrates your business!

Directory_Daniella Photography


According to the North Shore Mums Reader Survey (January 2017), 88% of our readers agreed with the statement: “I’m more likely to choose a business in the NSM Directory if the listing include customer reviews”.

Before trying a new product or service, mums often seek out recommendations from other mums. When they can’t get it from their immediate circle, many turn to North Shore Mums for ideas. Reviews are crucial in adding credibility and trust – they often make the difference between people enquiring. or going back to the search results.

To encourage your customers to leave a review you could:

  • Email them – ask if they’d mind writing a few nice words about you include a request for a review once you’ve finished working with them
  • Social media – ask your Facebook fans
  • In person – hey, why not just casually ask some customers who you have a good rapport with to write a review?

To make it easy for them, provide them with the URL of your listing (copy and paste from the address bar).

Click here to find out more about how you can boost the credibility of your listing with testimonials.

Contact Details

It may seem obvious, but ensure that you update your listing whenever your contact details change.

  • Business Title: This should be in Title Case, and just contain your company name. No need to include Pty Ltd on the end!
  • Location: All listings must have an address. It’s important that this is a real address as the Google Map on your listing will display your location.
  • Phone: Choose the best number for customers to call you, whether that’s an office or mobile number.
  • Email: The email you provide is not visible on the listing (to avoid spam), but it is used for any online messages  that get sent via the listing enquiry form.
  • Website: Ensure you include your website so people can find out more information about you. If you don’t have one, a Facebook page URL is another option.
  • Facebook: Format should be
  • Instagram: Format should be
  • Twitter: Format should be

Gold Listings


Video is a brilliant way to bring your listing to life. If you have existing content hosted on YouTube or Vimeo, you simply need to paste the embed code into the video box.

YouTube: Click ‘Share’ (underneath the video), then click on the Embed tab, then copy the code from this box. It will look something like:

<iframe width=”560″ height=”315″ src=”” frameborder=”0″ allowfullscreen></iframe>

Vimeo: Click ‘Share This Video’ then copy the code in the ‘Embed’ box. Paste this into the Video box in the NSM admin section. It will look something like:

<iframe src=”″ width=”560″ height=”315″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
<p><a href=”″>Butchers Daughter</a> from <a href=””>Butchers Daughter</a> on <a href=””>Vimeo</a>.</p>


Special Offers

Offers are an excellent way of bringing potential customers over the line, with a low-risk way of them trialing your business. They’re also a great way for you to measure how many new customers are coming to you as a result of your advertising. Depending on the nature of your business, you may want to offer things like:

  • Free trial
  • $XX off the first service
  • Free delivery
  • XX% off

In the text, be sure to include the following information:

  • What the offer is
  • How customers get the offer (e.g. special coupon code, or to simply mention NSM)
  • Any Terms & Conditions (e.g. expiry date, not valid for existing clients etc)

The better the offer, the better the response!