List your business in the NSM Directory


The NSM Directory is a cost-effective long-term advertising option for local businesses, and is a great way of being found by North Shore Mums searching for specific services around the North Shore.


Why should you list your business in the NSM Directory?

  1. It gets seen! With thousands of visitors to the North Shore Mums website every month (96% of whom are local North Shore Mums), your business will be found where local parents are searching.
  2. It’s targeted! We pride ourselves on being a local website, and showcasing all the amazing things that this area has to offer local families. If your business specifically targets local families, it is wasteful to spend your marketing budget on national publications or websites.
  3. It’s trusted! Personal recommendations are one of the most influential factors in choosing a new business – and when we can’t get that recommendation from our friends, we turn to the the online world. Each directory gets its own Testimonials section, so your customers can tell other NSMs how wonderful you are. Find out more.
  4. It’s relevant! We only feature categories that we know are useful to North Shore Mums. We don’t want to waste your advertising budget, and we don’t want to be irrelevant to our readers.
  5. It’s local! North Shore Mums want to support local businesses – it’s all part of the ‘live local, love local’ mindset.
  6. It’s cost-effective! Listings start at just $12/month (based on a Silver monthly autorenewal).
  7. It works! Understandably, you want your listing to generate enquiries and new customers, and that’s exactly what a listing in the Directory does. Read what other businesses have to say about advertising with NSM.

What are the listing types?

 Silver Annual ($119 per year)
 Gold Annual ($199 per year)
 Featured Silver Annual ($219 per year)
 Featured Gold Annual ($299 per year)
 Silver monthly auto-renewal ($12/month)
 Gold monthly auto-renewal ($19/month)
 Featured Silver monthly auto-renewal ($22/month)
 Featured Gold monthly auto-renewal ($29/month)


What’s the difference between Silver and Gold?

The Annual Silver listing ($119 per year) includes all your contact details, website and social links, 5 images and a short description (1000 characters). Click on the links below to see a Silver listing:

The Annual Gold listing ($199 per year) includes all your contact details, website and social links, 10 images, a longer description (2000 characters)… plus you can include a special offer, a video and be listed in up to three relevant categories. Click on the links below to see a Gold listing:

What does Featured status mean?

Ensure that your business is one of the first that North Shore Mums see when they are looking for a service! By upgrading to Featured status, you’ll be located at the top of your category (in alphabetical order) to ensure your business is one of the first that people see.

Featured listings appear top of category for maximum visibility

Featured listings appear top of category for maximum visibility

How does auto-renewal work?

If you prefer to not commit to a year or to spread your marketing budget on a monthly basis, you can choose one of our monthly auto-renewal directory options. You’ll be debited every 30 days via your chosen payment method (PayPal or Credit Card), and can cancel at any time.

Business Hour in the NSM Facebook Group

For additional exposure, all businesses with a listing in the NSM Directory are invited to post a free ad in the NSM Facebook Group during Business Hour – which is held from 8pm-9pm on the 1st and 3rd Monday of the month. This provides members with additional exposure to thousands of local mums twice per month. Business Hour is now only open to advertisers on the website. Click here for more details about Business Hour.

Update your listing whenever you like!

When you have a listing in the NSM Directory, you’re in control! You can update your listing with new images, information or details whenever you like. Simply login with your registered email address and go to the My Dashboard section (right hand panel).

Click here for our tips about how to create a listing that gets results! 


North Shore Mums has brought so many wonderful families to Ladybug Music that I had to add more classes! I couldn’t be more thrilled with the results.‘ Clare Stevenson, Ladybug Music

The advertising through the North Shore Mums Directory increased my customer numbers hugely. I even had to turn away some clients as I couldn’t service all requests.‘ Annameike Clark, Cake Love By Meeks

North Shore Mums has changed my life (and my business!). By listing my business in the North Shore Mums Business Directory, people can find my details whenever they are looking for them. I’ve had so many clients tell me they got my details from the directory! The enquiries from NSM’s just keep coming week after week.’ Julie Attwood Chartered Accountant.

‘I have just renewed my listing in the NSM Directory for the third year. It has been invaluable to me and my husband’s business. The Directory is easy to use and clients can find us easily.’ Michie Haley, Xchange Air.

I have recommended all of my friends and colleagues with businesses to advertise on North Shore Mums. It is a great place to capture my target market and a safe place for my family day care business to be advertised. The ladies in the admin department have been excellent to work with and I cannot recommend NSM enough!‘ – Chantal Donohoe, Tilly’s House.

Before you get started, we’d recommend you read our tips about how to create a Directory listing that gets results. Click here and it will open in a new window (and then keep it open for reference while you are submitting).